This song & video is newly near and dear to my heart. It’s about the consequences of opting out of organ donation. Organ donation is a subject that all too often gets swept under the rug time and time again whenever it’s brought up in every discussion in every government around the world. Why is it that we live in a world where “pro-life” is merely a term used in abortion rights and not given to the already born and their right to continue to live? That is the message I get from my new favorite band, The Undivided. And it is a message that needs to be conveyed in the way The Undivided did. Through artistic release.
The Undivided will release Invincible on October 30th.
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About The Undivided & “Invincible”:
Driven by a desire to create the kind of noise people simply have to stand up and hear the most exciting, not to mention anthemic- rock act to emerge from South Wales in decades are finally here and not a moment too soon.
Inspired by the political, message-heavy words of fellow countrymen Manic Street Preachers, the instrumentation of Idlewild, and the penchant for melodic pop sensibilities evident in the likes of Mansun and Peace, The Undivided make music that’s impossible to ignore.
Soaring guitar chords launch from atop punishing riffs, shuddering bass lines carry the rhythms forward, and sledgehammer drumbeats underpin this combination of harmony and electricity.
Hailing from the South Wales Valleys, the four-piece (comprising lead guitarist and singer Joe Disson, percussive maestro Rhydian Mason, guitarist Lew Bray and joining in 2014 Bass guitarist Craig Prosser ) formed circa 2010, born from the ashes of previous aural endeavors and built on the back of long-standing friendships.
A successful meeting of minds, a period of incessant and relentless gigging followed, which saw them perform dates across the UK- including support and opening slots for Ash, The Xcerts, Kids in Glass Houses, The Dirty Youth and IDivide – with praise coming from Kerrang!, Rock Sound, NME and XFM, to name but a few.
Hauled up at a cottage in rural west Wales, rehearsing and writing a good chunk of the previous LP safe in the knowledge there was no phone line, no mobile signal, no broadband, and nobody to complain about their 1 AM jam sessions. Romesh Dodangoda produced the album (Kids in Glass Houses, Funeral for a Friend), This New Day, garnered support from the Welsh Arts Council (which gave funding for the production), BBC Introducing Wales, BBC Introducing Radio 1, Nation Radio, Team Rock Radio and Big Cheese, the hype is almost as big as the main-room filling tunes on the record.
Thankfully, though, in this case it’s deserving, with The Undivided set to fulfill their ambition of breaking with the norm to deliver truly poignant, meaningful and moving songs through expert musicianship and devastatingly honest lyricism.
US and Canadian College radio airplay followed which has already awarded them a CMJ radio distinction, donned them a place at Canadian Music 2015.
Their exciting and energetic showcase performances earned themselves the support of US sync agents and Toronto based booking agency AIM Bookings. The band returns by invitation to CMW in May 2016.
Now working with Dan Weller (Sikth) who is at the realm of production, defining the sound of their new music!
With Invincible, The Undivided want to raise awareness for organ donation – and the video highlights this!
A teen boy has an accident on the road and dies. He is seen in the video visiting his family. Another person receives an organ donation from him. We then see two families & friends laying flowers at the accident scene. It really is quite moving and powerful.
This is to show we are all ‘Invincible’ in many ways; it’s about no matter how hard life is you can get through it and go on.
Oct 29th – Clwb Ifor Bach, Cardiff
, UK (W/Samoans & Freeze the Atlantic)
[contact_info phone=”+44 29 2023 2199″ address=”11 Womanby St, Cardiff CF10 1BR, United Kingdom”][/contact_info]
Nov 26th – 229 venue, London, UK
(Discovery Talent showcase)
[contact_info phone=”+44 20 7631 8379″ fax=”” address=”229 Great Portland St, London W1W 5PN, United Kingdom”][/contact_info]
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