Lloren has today premiered her new single titled ‘Casual’, which drops tomorrow (July 4th) via A&G Songs Ltd. Lloren is one of those rare artists who blend a beautiful mix of a unique sound and a complete style that is as welcoming as it is original. She’s one of those musicians who was destined to do this, and although it seems she needs to put no effort into it, as naturally as it all sounds, there is a lot of work behind the scenes to make everything happen and sound just right.
‘Casual’ is the next step in Lloren’s musical evolution of revolution. While the hook is an obvious standout, it’s the nuances that stay with you. This is a song about songwriting, in a way. An abstract that transforms into a construct that takes flight as a muse. And, this song is as much for Lloren as it is from Lloren. What I mean is that it’s a stage for her unique voice. She has a subtlety in her vocal style that conveys a lot through variation as well as the voice itself. Inflections as well as inflictions, and an endearing, soulful feeling emanate from an artist who has lived what she preaches.
Check out our other features with Lloren HERE.
About Lloren & ‘Casual’
Renowned TV sync music writer LLOREN releases her next single ‘Casual’ on 4th July. Hit BBC TV show The Traitors, Grey’s Anatomy, The L Word, 1923, Wish, The Company You Keep, Made In Chelsea, Love Island UK and Love Island USA are just some of the many sync credits LLOREN has amassed to date, which have steadily proved her rich, multi-faceted vocal and powerful contemporary inspired compositions to be a cut above the rest.
‘Casual’ is about the paradox of trying to play it cool and casual in a relationship, whilst also aching to be with that person all the time and plan a serious future. With driving rhythms juxtaposed against the repeating dreamy refrain ‘Kiss Me Like It’s Casual’, the track expresses both of these feelings in a whirlwind of sparkling synth-pop.
“I wanna be cool, casual, and to satisfy my appetite with no strings attached. But in reality, I’m the sort of person at the start of a new relationship that’s already mapped out our star signs, talked to a psychic, and planned out our future!”, explains LLOREN on the inspiration behind the single.
Tracks from LLOREN’s hugely anticipated forthcoming debut album ‘It’s Always Sunny in LA’ have already picked up airplay from BBC Radio 2’s Angela Griffin and Radio X’s John Kennedy and press acclaim from prestigious music tastemakers Louder Than War and The Line Of Best Fit. LLOREN’s video for her track ‘Like This’ also won a Telly Award in the US, as well as being nominated for a prestigious Leo Award in Canada.
LLOREN appeared at The Gibson Garage All Day Festival in London earlier this year and in her career to date has opened European tours for Fleurie, Johannes Oerding and Michael Patrick Kelly respectively, played the UK’s annual PRIDE celebrations in Manchester and London and toured with Mauvey, with whom she collaborated with on the track ‘Pillow’, performing it at BBC Radio 1’s Big Weekend as well as the Isle Of Wight Festival 2023.
SOURCE: Official Bio
LINKS:
https://www.lloren.co.uk/
https://www.facebook.com/thatgirllloren
https://www.instagram.com/thatgirllloren/
https://open.spotify.com/artist/6BXnCNvWCmFRvlMazWAomB
https://www.youtube.com/channel/UCZ1yHiwYH6mtGy8DXJmIajQ