Toronto indie pop singer-songwriter and producer Ark Identity returns with “Can’t Stop Loving You,” a soul-baring, atmospheric single that captures the ache of a love that lingers long after it has ended. The track is the latest offering from the artist’s upcoming EP, Deluxe Nightmare, out October 24th.
Drifting between dreamy textures and vulnerable lyricism, “Can’t Stop Loving You” leans into the still-burning embers of a past connection. For Noah Mroueh, the artist behind Ark Identity, this song cuts deep.
“This song captures the bittersweet ache of a love that just won’t fade,” Noah shares. “It’s a raw, honest look at the lingering feelings after a breakup, the kind where you’re trying to move on but your heart keeps pulling you back.”
Noah handled everything on the track himself—drums, guitar, bass, and keyboards—showcasing the full scope of his vision for Ark Identity.
As with much of Ark Identity’s work, the soundscape is immersive and hazy, drawing from dream pop’s ethereal textures and indie pop’s emotional immediacy, with a musical nod to the past. Lush synths wrap around sparse percussion and Noah’s soft, aching vocals, evoking the solitude of late-night drives or quiet moments of reflection.
The music video brings that atmosphere to life, opening with a vintage TV host from the early 1980s introducing Noah, also known as Ark Identity, and his live band. From there, we’re pulled into a swirling world of soft-focus visuals with sprinkles of psychedelia, drawing the listener into Ark Identity’s rich, dreamy universe of faded love.
“This song is incredibly personal for me. It’s about that universal feeling of trying to move on from someone you deeply cared about, but realizing a part of you just can’t let go,” Noah explains. “That ‘crack in the pavement’ moment, where something small triggers a flood of memories—I think everyone can relate to that.”
Lyrically, the track sits in that unresolved emotional space where memory meets longing. Lines like “Can’t stop thinking of things I’d do / I’ll run away inside my mind / Going nowhere” speak directly to that internal tug-of-war between logic and feeling.
“I wanted to capture the internal struggle of knowing you should probably forget someone, but your heart just isn’t on the same page,” Noah adds.
Written as a form of catharsis, “Can’t Stop Loving You” is a moment of emotional clarity wrapped in ambient beauty. “Writing this track was a way for me to process those lingering emotions—the hope for a conversation that never happened, and the eventual acceptance that some connections, even if they’re not meant to be, leave an indelible mark,” Noah says. “It’s a raw confession that sometimes, you just can’t stop loving someone.”
About Ark Identity
Ark Identity is the dream pop project of Toronto indie musician Noah Mroueh. EARMILK hailed him as “one of the most exciting new artists to enter our attention in 2024.” Mroueh’s talent for crafting anthemic dream-pop that blends “shimmering melodies with introspective lyrics” got the attention of the online blog.
His first EP, ANNDALE—named after the street Mroueh grew up on—was released in November 2024. The five songs on the EP were written in his childhood home. ANNDALE introduced us to Ark Identity with the first single, “Eyes,” being added to Apple Music’s New in Alternative playlist.
It was a sign of things to come, and a recognition of Mroueh’s talent. Within a few months of the EP release, he was signed to a distribution deal with ADA, the distribution arm of Warner Music Canada.
A sequel to ANNDALE and continuation of its themes, Deluxe Nightmare, out October 24th, comprises a six-track excursion into (and broadening of the borders of) Mroueh’s all-analog dream-pop world. The EP weaves between sunny indie rock, vintage psychedelic pop, silky R&B, and brooding electronic alternative with an almost uncanny ease and timelessness.
Featured image by Maggie Kane.
SOURCE: Official Bio
LINKS:
https://arkidentity.ca/
https://www.facebook.com/arkidentitymusic/
https://www.instagram.com/arkidentitymusic
https://www.tiktok.com/@arkidentity
https://www.youtube.com/@arkidentity
