Hayley and the Crushers have today released their new video for the track titled ‘Blood and Treasure’ from their upcoming album ‘Unsubscribe from the Underground’ dropping September 10th via Kitten Robot Records.
Jangle pop masquerading as poppy Americana; or twangy nostalgia turning into happy alternative. Whatever your conclusion is or whatever you think ‘Blood and Treasure’ may be stylistically, one thing stands true throughout this first watch; this song will stick in your memory for a long time. A sweet combination of slick production, stellar harmonies, and sheer originality, the monster hook and beautiful chord progression combines to lift your day and make you all the better for it. And, while the song is only three minutes long, there is enough there to impress upon you the importance of a good song at the right time. This made my day as well. No other way to describe it. I was having a shit morning and, lo and behold, here comes Hayley and her Crushers. that pre-chorus really got me from the start. The segue into what is the signature of the track is such a subtle, yet wonderful intro, that alone repeats in your head with subtle joy.
Sometimes it’s the little things that lift you up and carry you forward. Today, for me, it was three minutes of happiness.
About Hayley and the Crushers & ‘Blood and Treasure’
Frontwoman and guitarist Hayley Cain describes the ‘Blood And Treasure’ as a tribute to one-of-a-kind love, not unlike the ongoing romance shared by herself and bass player, Dr. Reid Cain ESQ. “When two people get together, their love is totally unique. It creates an experience that can never be replicated. It’s fitting that this EP hits hard in so many ways, but also has a slow and tender side (with ‘Blood and Treasure’). Being in a band with your significant other is a lot like that. From the van to the dance floor, it’s certainly never boring.”
The track blends ’60s girl group vibes with a touch of steel guitar twang, evoking a nostalgic AM radio vibe. It’s a stark departure from the band’s earlier releases on the EP, like the fierce single “Unsubscribe” (a jab at underground music scenes) and the pop-punk anthem “Alleyways” (a nostalgic trip through Hayley’s teen years in Los Angeles).
For Hayley, the song hits close to home. “Reid and I just celebrated our ten-year wedding anniversary,” she says. “We started out in music ten years ago, playing in a country band together. This idea of irreplaceable love is more intense than ever in our minds. Sometimes, our music can feel like our own personal movie soundtrack.”
Though “Blood and Treasure” is indeed a sad country crooner, it sparkles with the Crushers’ signature sweetness. Hayley adds a poignant note: “Through time and space, real love remains unshakable, even when lost. There’s something devastating and beautiful about that kind of bond.”
Unsubscribe from the Underground marks an exciting new chapter for Hayley and the Crushers. Recorded between Los Angeles (vocals at Josie Cotton’s Kitten Robot studio) and Detroit, it showcases an edgier sound compared to their 2022 album, Modern Adult Kicks.
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