Icewear Vezzo and YTB Fatt have released the video for their new collab titled ‘Come Outside’. Directed by Richtown Magazine of IUR Films, with an in your face approach, the song and video tread where few do with authenticity and validity. And they do it with that rare swagger fit for the truest of the true.
About ‘Come Outside’
Icewear Vezzo is an old school hustler, injecting his money-getting expertise into each and every bar. Coming through with a new collaboration with a Dirty South demon, Vezzo connects with YTB Fatt for the ominous “Come Outside.” Trading bars atop boosted bass and dramatic strings, Vezzo and Fatt make moves like the bosses they are, the Detroit rapper’s smooth low-talking meshing perfectly with the Arkansas riser’s frenzied rasp: “I can show you how to make a hunnid in a week, come get near me,” promises Fatt, while Vezzo expresses his intention to “take a n**** chain while he performin’, and do a show with it.”
In the video, directed by Richtown Magazine of IUR Films, Vezzo brings Fatt and a crowd of heavy-hitters (including OTF rapper Doodie Lo) to his home neighborhood of 6 Mile to chop it up and flash their ice. The new video arrives shortly after Vezzo joined 50 Cent onstage during the rapper’s Detroit show, where he met fellow Motor City legend Eminem.
“Come Outside” is the latest video on the road to Live From The 6, Vezzo’s upcoming mixtape, following clips for the Jeezy-sampling “Snowman Freestyle” and the hectic single “Motion.” A down-and-dirty collection of sinister street stories, Live From The 6 keeps things local, with the only featured verses coming from signees to Vezzo’s Iced Up Records label. Featuring the recent single “Love In The City,” plus earlier hits “Back On Road” (1.8 million YouTube views) and “Raw ASL” (1.9 million views), Live From The 6 arrives this fall via Iced Up Records / Quality Control Music.
A pillar of the Detroit scene for nearly a decade, Vezzo launched an upward trajectory towards street rap stardom during his breakout 2022. Last year, Vezzo and his own Iced Up Records entered into a partnership with Quality Control Music, where he was a natural fit with the label’s illustrious roster. Vezzo’s first release with QC was Paint The City, a Gangsta Grillz mixtape hosted by DJ Drama. Home to the hit single “It’s All On U” ft. Kodak Black, as well as guest spots from Future, Jeezy, 2 Chainz, and more, Paint The City was a natural evolution and elevatin from his acclaimed Rich Off Pints series of mixtapes. Earlier this year, Vezzo hopped on the remix to “2 Million Up,” the GOLD-certified single by Vezzo’s Eastside associate Peezy.
Vezzo’s deal with Quality Control continues an exciting period of success for the budding superstar. Consistently racking up more than 4 million streams on his catalog per week, Vezzo’s ambitions reach far beyond music, and even beyond the physical realm. The Iced Up Records CEO is a serial entrepreneur, starting his own businesses in fields as diverse as real estate, cannabis, snacks (We Eatin! brand recently dropped Vezzo’s own flavor of chips, called Vezzo Hotz), and jewelry maintenance.
With limitless ambition and the work ethic to achieve his every desire, it’s only a matter of time before Icewear Vezzo takes over the game. Stay tuned for Vezzo’s next mixtape, Live From The 6, coming very soon.
About Icewear Vezzo
Respected from The A to The Bay and everywhere in between, Icewear Vezzo helped build the Detroit rap scene into the flourishing behemoth it is today. Since releasing his first mixtape The Clarity in 2013, Vezzo built a large and loyal fanbase in The Mitten and beyond, feeding the streets and his 131k YouTube subscribers with high-quality releases and representing for Detroit on tracks by Big Sean, G Herbo, Drakeo The Ruler, DJ Mustard, Zaytoven, and many others.
The 31-year-old artist frequently collaborates with other major figures in the Detroit scene, including Peezy and Babyface Ray, who he featured on his street hit –in just the past two years, Vezzo made waves with songs like “Meg Thee Stallion” ft. Babyface Ray, GT & Veeze (7.8 million YouTube views. named one of the Best Songs of 2020 by Passion Of The Weiss), “The Sit-Down” ft. Babyface Ray (6.2 million views), and “Dog Action” ft. Rio Da Yung OG (10 million YouTube views).
In addition to his heavy stature in the rap game, Vezzo makes moves as an entrepreneur in multiple industries. He’s the owner of his own label Iced Up Records, recently launched the Iced Up Films, a production company whose first film Price Of Love (starring Vezzo himself) is available for rent on Amazon, and is the CEO of his own clothing company Drank God Clothing.
Though he’s a self-made man, Vezzo never forgets to give back–his company Iced Up Realty focuses on providing affordable housing in the Detroit community in which he was raised, and he teamed up with his mom to start The Detroit Rappers Organization, which is heavily involved in seasonal giveaways and field trips for Detroit’s youth.
LINKS:
https://drankgod.com/
https://www.instagram.com/icewear_vezzo/
https://twitter.com/Icewear_Vezzo
https://www.youtube.com/channel/UC00wbhsfrcZAElIw1Q9VRlw
https://open.spotify.com/artist/1ZbmerOthZbxz5eR3c9Mn1