ISTA has released their new video for the track titled ‘Aim for the Heart’. Spectacular, imaginative, and the ultimate musical-visual experience—ISTA’s Aim for the Heart radiates a ’70s/’80s disco vintage spirit infused with ’90s digital fun and futuristic energy. The Brooklyn-based band blends artistic indie pop-funk, alternative grooves, and light disco-punk energy, evoking everything from funk orchestras and big brass to psychedelic indie rock and vibrant ’90s imagery. Somewhat akin to a modern-day indie pop-punk-disco Talking Heads with a touch of psychedelic funk, ISTA crafts a sound that is both exhilarating and innovatively distinct.

Their catchy, uplifting vocals and hook-driven songwriting immediately pull you in. Their latest EP, featuring Megawatt and Aim for the Heart, strikes a perfect balance between danceable joy and psychedelic rock ’n’ roll grit.

The music video for Aim for the Heart is a visual playground, directed by frontman Rex Costello in collaboration with 3D animator James Horvath. During the video, you feel creativity pouring out—every frame bursts with artistic vision, directing, and editing mastery. At times, it almost feels like you’re witnessing the best parts of the Beastie Boys, Missy Elliott, Black Eyed Peas, and Eurythmics, but reimagined in an indie rock form.

“Conceived as a seed idea in early 2020, we worked through various iterations of the tune over three years. Every time we intended to finalize it, I’d have to scour voice memos to remember certain sections, lyrics, and ideas,” says Costello. “Eventually, we brought it to work with Sam in Spring 2024, broke it down to its essential components, and let the song become something different—flipping it from an upbeat, sunny major-key rock tune into a moodier, transcendental-themed electro dance party. As for the video, James is an absolute genius 3D animator who consistently blew our minds. From the initial collaboration to the final product, he was a total joy to work with.”

ISTA was originally formed in 2019 by West Coast transplants Rex Costello and Oliver Hart. After relocating to Brooklyn, NY, they joined forces in the studio with producer Sam Cohen (Aim for the Heart). The project quickly expanded into a seven-piece powerhouse, featuring Evan Eubanks, Diona West, Theadora Curtis, Chloe Golding, and Ryan Lee.

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LINKS:
https://www.instagram.com/istasounds
https://www.istasound.com
https://istasound.bandcamp.com/