margø has today released her new video for the track titled ‘love me ugly’ from her upcoming album ‘who are you when you’re alone?’ dropping October 11th. Dark dance rock with a lucid nightmare that showcases a valid problem with our society in that we are all judged by what is on the surface. That whole ‘live life based on your looks and believe what society tells you about you because of what the mirror says and not what your heart projects’.
This song shines a light, or a flamethrower, into the eyes of those with no heart and exposes that fringe combination of projective narcissism and the Dunning-Kruger Effect that keeps the wrong people down and the select few at the top.
This song, and video, expose that and more perfectly through the expositional art of music and the rebellious vibe of lyrical poetry. Oh, it’s an awesome song too.
About ‘love me ugly’
At its core, the new margø track is an ode to one’s true authenticity. Throughout its three minutes of alt-pop goodness, “love me ugly” gnarls at an ex who desired margø to conform to their idealistic vision of “conditional love”. Fusing straightforward pop melodies with the harsher tones of noise rock, the track sonically evokes the early careers of artists like Nine Inch Nails or Ministry. Functioning as a statement towards toxic partners who dim others’ lights due to their own insecurities, the new track is right up the alley for fans of Halsey, Bishop Briggs, or Billie Eilish.
Produced by Nathaniel Clay, Maria Landi, and Nicole Timm in 2023, “love me ugly” tacks on to the brooding, yet intricate tracks that are to be expected on the forthcoming LP. Recorded across Los Angeles and Edmonton, the new track is paired with an eerie music video featuring margø battling with monsters inside of her head.
About margø
Hailing from the sub-zero tundra of Edmonton, Canada, margø developed an early love for rock as she grew enamored with classic anthems by the likes of Joan Jett and Blondie. Inspired by their ability to empower millions of fans across all demographics, margø set out to make her own intriguing alt-pop music. Through her dark femme aesthetic meant to empower the collective voice of outcasts and underdogs of the world, margø sets the stage for themes of fearlessness and self-worth on her upcoming debut, who are you when you’re alone? (Out October 11).
Featured image by Tatiana Zagorac.
LINKS:
https://noisebymargo.com/
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