Sarah Meth has today released her new video for the track titled ‘Bromance Is Dead’ via Slow Dance Recordings. A slow-burning type of track, the song as well as the video takes a candid look at modern love amidst that ’15 minutes’ of fame and social media ‘everybody is an influencer’ type of quasi-narcissistic world we now live and may never escape.
So, Sarah brings this question to me: Is love dead? Can it survive in this new age of the ‘me generation’? The fact that ‘Bromance Is Dead’ exists is a ray of sunshine in a room of darkness. This song gives me the impression that, yes, it can survive, but we need to become reacquainted with what feelings for each other are and to not always put ourselves ahead of the pack.
Veiled in dry humor yet drenched in truth, ‘Bromance Is Dead’ is a beautifully crafted homage to reality as well as a reality check in a world losing touch with each other as it gains that sense of self. What better way to show us that than to put it in the guise of an amazing song?
About ‘Bromance Is Dead’
Furthering a repertoire that’s equally at home in the realms of pop, indie, folk, and jazz, Sarah’s ability to unite diverse influences under the wing of vocal frankness, bedroom intimacy, and a flair for playful and relatable portraits of modern life and romance finds further fruit in ‘Bromance Is Dead’.
Grounded in a bed of glistening, Beach House-esque synthesizers, the single finds Sarah in her dreamiest of dream-pop modes, defined as ever by a heart-on-sleeve honesty and a typically wry sense of humor.
Accompanied by a music video directed by Sarah herself alongside Jack Shep, speaking more about the track, she: “Bromance is dead is an ode to the end of a transatlantic situation – the moment where the (American) dream dies, and you wake up to the harsh reality that maybe a person cannot always be the friend you thought them to be”
About Sarah Meth
With a spate of singles, EPs, and mixtapes in recent years, Sarah has already chalked off her fair share of milestones. With 2023 single ‘Sister You Said’ personally selected by Lena Dunham to soundcheck her recent Netflix series Too Much, she can also boast a Guardian feature just last month, backing from The Line of Best Fit, CRACK, So Young, HASTE, DORK, Clash, Rolling Stone, Far Out and Hard of Hearing, in addition to radio airplay from Matt Wilkinson (Apple Music), and Loyle Carner via Radio 1’s Future Artists.
A finalist of Green Man Rising 2025 – who also performs at the festival this coming weekend – Sarah continues to build an impressive live CV which includes slots at End of The Road, All Points East, Latitude and Into The Great Wide Open (NL), a UK/Dublin tour with King Krule (including two nights at the Hammersmith Apollo), plus shows with Olivia Dean, Lee Ranaldo (Sonic Youth), Sorry and Horsegirl.
Making the importance of community at the heart of her creative practice since studying at the Brit School, prior collaborations with her peers (Sorry’s Louis O’Bryen and Katy J Pearson) had led her to start her live night, Wishbone, where she invites artists not only to support her, but to join her in a collaborative performance. The first 3 editions have featured Cameron Picton (Black Midi), Mary In The Junkyard, and Wing!.
Featured image by Lilly Cope.