Sure has today released their new video for the track titled ‘Belong to the Past’ from their upcoming album ‘Destruction of Form’ dropping March 14th via Frozen Records.
A monster sound driving an unstoppable hook, Sure has a sound that is all it’s own inhabiting an entire universe all to itself. Parts of the past collide with the future in a musical cacophony of lush sound and emotional transition.
While the video is a barrage of images associating with the music, it all makes sense and serenity with the song and guides it all together. The power is in the music, however. There is a heart in the soul that takes me back while moving me forward. Creating an almost dark atmosphere where the lyrics sometimes float and sometimes sink within. Beautifully crafted in a way that the song almost feels like a score as much as a song.
About ‘Belong to the Past’
‘Belong To The Past’ instantly takes us in an irresistible catchy Synth-Post-Punk groove, cinematic & emotional. Lyric-wise, we are caught between 2 generations tearing themselves apart, and feeling misunderstood despite their mutual love. In the absence of a future together, only the memories remain.
About Sure
Escape from your life & the march of the world, and recklessly dance on the ashes of your past. French trio SURE continues to explore post-modern disarray, spilling into visceral melodies, driven by irresistible dance-floor beats and a voice that stretches between the extremes, all the way to synth-pop.
2020 marked the release of ‘Twenty Years’, their unanimously praised debut album, combining post-punk power with cold-wave melancholy. With their upcoming Destruction Of Form, the band moves away from the genre’s academicism, finding a curious industrial sensuality, both dangerous and seductive. Still oscillating between darkness and pleasure, this new album recalls the melodic clarity of DEPECHE MODE, the extreme production of THE SOFT MOON, and the polished modernity of HEALTH.
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