underthepropaganda has today released their new video for the track titled ‘This Morning (Jungle Reprise)’ from their latest album ‘AY!’. Almost subtly mesmerizing with a slight gazey way about it, underthepropaganda gives a retro style as part of the overall sound of ‘AY!’, keeping the charm and accessibility in the music as opposed to the hype most artists surround with their releases. Only the most talented can rely on their music to hype itself, and underthepropaganda do that with their unique style.
About underthepropaganda & ‘This Morning (Jungle Reprise)’
Latin American indie rock band underthepropaganda surprised with the release of their studio album ‘AY’, at the end of last year . The album received raving reviews from tastemakers all over the world, the band returns with the release of the video for ‘This Morning’.
‘AY!’ stands out as a unique release, without singles released in advance, as a tribute to the traditional concept of an album, an art form artists feel is being lost in the current music industry. This decision emphasizes under the propaganda’s desire to focus on artistic expression beyond the demands and commercial pressures. An intriguing fusion of Latin and Anglo influences characterizes the album, with a distinctive sound leaning towards lo-fi, departing f rom the prevalent high fidelity in contemporary music product ion.
‘AY!’ is a testimony to the power of collaboration, with contributions from various musicians, including Salares and Sofía Pilar, and a variety of producers, saxophonists, drummers, percussionists, and choristers.
About ‘AY!’
‘AY!’ is a testimony to the power of collaboration, with contributions f rom various musicians, including Salares and Sofía Pilar, and a variety of producers, saxophonists, drummers, percussionists, and choristers.
Track by Track
‘AY’ opens with ‘Don’ t Stop With Me’, which addresses the challenge of moving forward and not getting trapped in memories of a past love. I t reflects one the importance of progressing, even when i t ’s difficult , under a psychedelic and aesthetically languid sound. ‘No Longer Friends’ was inspired by the painful reality of losing friends as we age, the song captures the transition f rom a close relationship to becoming strangers again. The cheerful air of pop guitars master fully contrasts with the rawness of the song’s narrative.
An anthem to individuality is single ‘OBEY’ which comes with a captivating video. The single questions traditional life and encourages challenging social norms, celebrating the courage to be different, under a calm but forward rhythm and immersive soundscapes. ‘This Morning’ deals with the daily struggle of facing routine when going through a period of sadness, highlighting how obligations can feel overwhelming, through a curious invitation to dance and embracing lament .
LINKS:
https://www.instagram.com/underthepropaganda/
https://open.spotify.com/artist/5BbrSKG9aUb0NmhFYYjopu
https://www.youtube.com/channel/UCtmDboo1a8ud7awgJtZ6mIA