The Pharmacists have today premiered their new video for the track titled ‘Heart of the Nation’. As if from a bygone era when music mattered and the songs sang to you, The Pharmacists have created a heart for the drive that makes us love music for what it is and what you want it to be.
A slacker anthem if I ever heard one, ‘Heart of a Nation’ takes the grit and glamour and fuses it, whether it wants to be fused or not, into a chugging hook that transgresses the decade and becomes a classic the moment you listen.
The video is the perfect marriage of sight, sound, and solitude by taking the film and video styles of the 90’s and melding them into a future memory that lifts you up by taking you in. Magic.
About The Pharmacists
“I started Pharmacists because without creativity in my life I essentially wither away into nothing. I’ve been writing songs for a long time but struggled to ever really grasp a sound. I was driving my car one day and unearthed a Lemonheads album; “It’s a shame about Ray” stuck in my head.”
It’s one of those ‘great albums’.
Shortly after this I saw Weezer live and something undeniable clicked. I just wanted to write trashier, guitar lead songs with a vocal that was more sardonic, even soporific. The greatest thing to ever come out of Florida was Tom Petty and I stand by his craft, he was master. I once stood on a beach in Thailand and heard “The Waiting” by Tom Petty followed by “Archie, Marry Me” by Alvvays.
It was while later I wrote “Heart of the Nation”, and wanted to fuse those two influences together. When it comes to the driver behind my music it’s very simple; the state of our country and loss. After losing my dear father to meningitis when I was 20, I saw into an abyss that has always been within touching distance. When Brexit loomed and the bile that presented itself to the country it also changed me. In a way loss is beautiful because you do evolve, but sometimes what is left behind calcifies into a savage darkness…
Bring me Weezer, Petty, The Lemonheads, Alvvays and the new hope that Rock n Roll will never die, and i’ll ensure to inject it into something that people will come to see.
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