Aisha Badru has today released her new lyric video for the track titled ‘Path of Least Resistance’ via Nettwerk.

Goal is the soul and Aisha has just pulled a fourth quarter miracle with ‘Path of Least Resistance’. A sweet set of melodies in the vein of classic soul artists and those goddesses of feeling. To say that this track hits you in the feels is an understatement. This is a song that you take in and feel as you listen. I cracked a subtle tear as it got to my soft side (after my hard side threatened me if it did).

About Aisha Badru

‘Path of Least Resistance’, produced by GRAMMY winner Synematik, finds Badru weighing attraction against the fear of being hurt again, or as she says, “being afraid to be poked in that original sore spot.” The way she sings it, you wouldn’t know it. A confidence belies her vocals, which are sultry and knowing.

Known for her earthy voice and inviting aura, Badru again exhibits a delicate take on love and fear; “Path of Least Resistance” facing each of these feelings head-on. Following its gossamer folk-pop sister “Lazy River”, the new release drives Badru’s healing process even further, and continues her journey of musical awakening, of which is unveiled in her new EP Learning to Love Again out June 2nd.

If you haven’t yet noticed, much of Badru’s magic lies in alchemy — distilling an often-tangled human experience into simple truths, quieting the cacophony to pave a path towards introspection. Her work is at once powerful and beautiful. It’s why Badru boasts 135 million total music streams, while winning critical praise from the likes of NPR Music, Okayplayer, The Line of Best Fit, Afropunk, Ones to Watch, Noctis Magazine, Get In Her Ears, Nothing But Hope and Passion and more. And it’s also why brands such as Volkswagen have tapped into her catalog to enlighten their own messages.

Badru’s career has fatefully led her to this exact point, beginning with her debut album, Pendulum, a melancholic musing on life’s highs and lows, through her last release, The Way Back Home, an optimistic take on the future. Badru found her voice the moment she decided to make music, but with Learning to Love Again, there’s now a palpable drive to amplify it.

LINKS:
https://www.instagram.com/aisha.badru
https://www.facebook.com/aishabadrumusic
https://www.youtube.com/channel/UC4Nf2Hls_TXqa8-Ik_cUZoQ