It’s Karma It’s Cool has today released their new video for the track titled ’21st Century Meds’, from their upcoming album ‘One Million Suburban Sunsets’, dropping soon.
Music with a message for the modern era, It’s Karma It’s Cool, gives us a track with the message that self-medicating can be a fine line between self-help and self-harm. Humans can be addicted to anything: drugs, tobacco, alcohol, even food. Does that make us bad, weak, or dependent? It can, but overall, it makes us human. While the song takes a realistic approach to the subject, it also takes a non-judgmental approach, making this accessible and listenable in a non-preaching way.
Survival is an instinct, and with the price and persistence of the perceived prejudice about who deserves the right medication and treatment based on insurance and assurance of wealth, we need this message from It’s Karma It’s Cool now more than ever.
Beautifully crafted and amazingly executed, this is a song and video from a set of artists who ‘get it’ and won’t let you get over it until that message is listened to and not merely heard.
” The song is about living in this modern world, doing what it takes to get by and basically survive. We all need something to get us through these troubled times, so we all self-medicate. Be that with drugs (legal or otherwise), alcohol, or any addictive behavior, whatever it may be, we’re all looking for that magic ‘something’. But the song’s not judgmental, I’m just saying ‘look, this is how society has got us all, we’re all hooked on one thing or another, numbing ourselves behind a wall of 21st-century medication. Perhaps it’s time to take a step back and look at ourselves.“
Jim Styring
Check out our other features with It’s Karma It’s Cool HERE.
About It’s Karma It’s Cool
They flit between melodic power punk-pop and indie rock rarely seen this side of the Atlantic as they create their mesmerizing brand of music which seems to melt a heavenly pot of genre-defining acts like Weezer, Green Day, REM, Pearl Jam, They Might Be Giants and even hints of The Allman Brothers into a cauldron of something unique which results in the band It’s Karma It’s Cool.
It could, of course, be one big hot mess. Still, these guys are seasoned pros delivering something incredibly triumphant, leaving the listener keen to stamp them with the time-honoured reward of ‘new favourite band’ at a time when lyrical music heroes are needed more than ever before.
LINKS:
https://linktr.ee/itskarmaitscool
https://www.facebook.com/itskarmaitscool/
