Tag: NAMM

    Demand for Personalized Sound Presses Boutique Pedal Market Forward

    Demand for customized, unique sound is driving fretted products and effects sales to a seven-year high, while fueling a new wave of boutique pedal builders. Over the last decade, the retail value of the...

    Slash To Be Honored With The Les Paul Award

    Iconic guitarist Slash will receive the prestigious Les Paul Award during the 30th Annual NAMM Technical Excellence & Creativity Awards, to be held Saturday, January 24 in Anaheim, California. Comedian Sinbad will provide the...