Cam Thomas has just premiered his new video for the track titled ‘Never Easy’ featuring Isse Baby and dropping tomorrow and from his upcoming album ‘Redshirt’ dropping August 4th.

Like a shot of napalm to the face because, sometimes pepper spray just ain’t enough, ‘Never Easy’ shots that it seems easy to make a song that can appeal to the masses with the announcement to ‘never let them pull the wool over your eyes’. Truer words are never spoken anymore. With all of the tech luxuries being used as distractions and everyone more worried about going viral than going truthful, we now live in a world where artists like Cam are a necessity.

This is anthem with angst. Brilliant.

About ‘Never Easy’

‘Never Easy’ is a dynamic hip-hop track that embodies themes of resilience and determination. Cam skilfully navigates the track’s unique production elements with a high-octane mercurial flow, taking inspiration from the ‘Watch the Throne’ album by Kanye West and Jay-Z, showcasing his unwavering confidence and sharp wordplay.

The track exudes a sense of grandeur and sophistication within the sphere of urban music. In Cam’s own words, “it’s an anthem of defiance, about refusing to succumb to pressures and obstacles” that try to obscure and halt his objectives, creating a captivating and powerful rapping performance.

About Cam Thomas

Coming up in a time where Grime and Drill are at the forefront of the UK rap scene, Cam’s style, flows and rhyme schemes are more akin to the US hip-hop stars that soundtracked his days and nights gracing the hardwood basketball courts of Milton Keynes growing up as a teen.

Cam sets out to bridge the gap between the street-inspired subject matter of UK rap and the realities of the working class, sculpting a sound that can be consumed by seasoned hip-hop fans and mainstream audiences alike. Cam’s previous releases have garnered praise from the likes of Wonderland, Wordplay Magazine, Viper Magazine and airplay on BBC 1Xtra.

His live performances have enraptured audiences around his hometown of Milton Keynes and across London through the raw energy he exudes on stage, including performances to raucous crowds at the O2 Academy Islington, Brixton Jamm and selling out his first ever self-promoted headline showcase event titled ‘The Real is Back’ at Peckham Audio in May 2023.

He recently opened for UK hip-hop royalty The Four Owls on their London headline show and got his first taste of performing to passionate audiences outside of the capital as the UK tour support for Australian rap icon Complete on his debut European tour.