Rarely does a band so young accomplish so much in as little a time span as the new Canadian/American super duo known as Gone Sugar Die. With their new upcoming EP titled ‘Blaack Heaart’ and their new lead single titled ‘Heartbreak Jewelry’, Gone Sugar Die have already cemented themselves as an act to follow.
Today I get to talk with both members of Gone Sugar Die Mike Hindert (The Bravery) and Patrick McWilliams (ex-The Cut Losses) about the odds of meeting and working together and their origins in earnest as well as their new music and where they are headed and much more. This interview captures this band at just the right moment because their future is secure. Enjoy!
About Gone Sugar Die
Gone Sugar Die is a smart but explosive dark romance between synth punk and indie pop. It’s the kind of collision that can inspire ethereal transcendence or ignite a disco. The guiding principle for Gone Sugar Die, aka Mike Hindert (The Bravery) and Patrick McWilliams (ex-The Cut Losses), is to make music the world can dance to.
These are pop songs built on a foundation of authenticity, energized garage rock style vitality, and genuine passion, all of it shot through with high-minded ambition. Imagine Crystal Castles and The Weeknd, in the pit together, watching The Sex Pistols. The duo’s debut recording includes the work of producer/guitarist Marshall Gallagher (Teenage Wrist, 3OH!3) and drummer Anthony Burulcich (Weezer, Morrissey, The Bravery). There’s enough imagination, adventurousness, and experience between the pair at Gone Sugar Die’s center to ensure enthralling offerings of dirt pop for many years to come.
Hindert is best known as the stylish and savvy bassist of indie darlings The Bravery, a band championed by The Village Voice, Rolling Stone, MTV, and the BBC. They were responsible for anthems like “An Honest Mistake” and “Believe,” songs that still resonate today.
As lead singer and keyboardist for The Cut Losses, McWilliams had an underground hit with “Spending Time On My Own,” which garnered 100,000 Spotify streams in 72 hours. The pair connected on their mutual love of darker new-wave icons like The Cure, The Smiths, and Orchestral Maneuvers in the Dark. With Gone Sugar Die, they’ve created something new with a proper nod to the past and fresh urgency.