In a hot new addition to the hip-hop scene, British rapper ‘Krhymez’ today drops the music video for his debut single ‘So Hard’. Stringing together the ultimate UK rap beat to cue your party playlist, Krhymez introduces us to a new-wave of hip-hop that’s infectious groove takes us flawlessly into summer.

Krhymez started off making beats for artists as a producer before taking the step to launch a solo career in music. After beginning to make music himself, he found inspiration from the likes of Boy Better Know, Diddy, and Chip, which fuelled the fire to create the new single ‘So Hard’ as his first official release.

Hailing from North London, Krhymez is a producer and artist that holds his musical identity as a depiction of his past, expressing an emotional narrative of the struggles of modern life within his music. Krhymez holds his own character as a relatable rap artist, breaking away from the inconsequential aspects of songwriting and forward into the depths of the contemporary hip-hop world. Breaking the mold of conventional British rap, his first single ‘So Hard’ Krhymez is certainly one to watch out for.

As an artist that is here to stay, shaking up the game to make his mark on the UK rap scene, Krhymez’s new music video for ‘So Hard’ gives us an exclusive insight into a personal story. Filmed in London, the video is representative of the working class, piecing together the similarities between modern humanity in the big city.

Giving us one hell of a first single, ‘So Hard’ makes for a stimulating rendition of urban rap with an afrobeat vibe, taking us on a trip into summer with swagger and style.

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