Sheffield alternative singer-songwriter Sam Scherdel has shared his latest single “R.E.T.R.O”.

A bittersweet indie-rock anthem that swings from affecting to euphoric in a beat, “R.E.T.R.O” sees nostalgic guitar lines and wistful melodies mingle with exhilarating and emotionally-charged vocals evocative of the many stages of love and loss.

Speaking of the new track, Sam Scherdel explains:

“”R.E.T.R.O.” was written in 2021 after the initial lockdowns. It’s a bittersweet pop record which contains the message to appreciate what you have whilst you have it, as the moment it’s gone is the moment it hurts.”

The new track also arrives alongside a heart-rending official video featuring Samantha Siddall (Shameless). A sentimental snapshot of a fated relationship through the years, the idea for the video was born after the first night-time studio session between Sam and his backing band.

Having drawn from a broad melting pot of influences including Fleetwood Mac and Bruce Springsteen, the new track has proved an instant fan favourite at Sam’s shows and was recorded at Magic Garden Studios with award-winning producer Gavin Monaghan (Editors, Robert Plant, Paolo Nutini).

The new release also follows recent single “Balloon”, a soaring track peppered with his characteristic romanticism which gained a flurry of critical acclaim. Dubbed “Sheffield’s answer to Springsteen” by A&R Factory, the single also saw Sam attract attention from the likes of BBC Introducing, RGM Magazine and the Yorkshire Times.

Having become a staple on the live music scene in the North of England, the artist has previously performed at the likes of Ibiza Rocks and Glastonbury, and has his sights set on making 2023 his biggest year to-date.

New single “R.E.T.R.O” also arrives as Sam Scherdel confirms a series of UK live dates for the Autumn, including a string of headline shows and a huge performance at Doncaster Dome supporting Two Door Cinema Club.

SOURCE: Official Bio