What So Not Announces ‘Divide & Conquer’ EP

Wrapping up his colossal double headline tour in Australia with Fool’s Gold head honcho A-Trak and game changing set at Splendour In The Grass, Australian producer What So Not has shared the title track, accompanying video and details of his highly anticipated, Divide & Conquer EP. Out on September 9th via OWSLA / Sweat It Out Music, the EP marks the first for the newly solo What So Not and includes features from the likes of Kimbra and BURNS, joining JOY., Ganz and long-time collaborator George Maple.

The title track, “Divide & Conquer” was born in Barcelona after a night out in London. Entranced by the “simple dark melodies & modulating basslines” of a Shades & Gaslamp Killer show, Emoh envisioned: “two once peaceful cities side by side, trying to outbuild each other… It began with the siren, rising in pitch, the bassline creeping in note by note – a hypnotic low-end crescendo.”

Back in LA Emoh conceptualized the story of the two cities pulling images from the internet and expanding on the narrative in sequence with the song. The aesthetic was surreal imagery played out in a video game format – an observation on human nature & the paradox of nature & industry. Pretty soon, Emoh had a 15-page document and his first video treatment. He enlisted Babekuhl & Leticia Dare to collaborate on its actualization and “Divide & Conquer” came to life.


The Divide & Conquer EP pre-order includes instant-grats of the title track and the EPs first two singles, “Lone,” a collaboration with Dutch producer Ganz, featuring rising star JOY., which has clocked almost 5 million streams. His follow-up collaboration with George Maple and Rome Fortune on “Buried” was released in July with its own surreal video. With an impressive track record of festivals up his sleeve including Coachella, Splendour In The Grass, EDC Vegas and Electric Forest, What So Not wraps up a huge year with his largest headline tour ever this fall when The Divide & Conquer Tour hits venues across North America.

You can pre-order the EP HERE.

Track Listing:

  1. Divide & Conquer
  2. Severance (Interlude)
  3. Lone (feat. JOY.) – with GANZ
  4. Buried (feat. Rome Fortune) – with George Maple
  5. Montreal (feat. Kimbra)
  6. Trust w/ BURNS
  7. Adieu
Tour Dates
09/03/16Jindabyne AustraliaSnowtunes
09/15/16DenverCOUnited StatesOgden Theatre
09/16/16Chandler AZUnited StatesMad Decent Block Party
09/16/16Los AngelesCAUnited StatesThe Fonda Theatre
09/17/16Los AngelesCAUnited StatesThe Fonda Theatre (All Ages)
09/19/16San DiegoCAUnited StatesThe Observatory
09/20/16San FranciscoCAUnited StatesThe Regency Ballroom
9/21/2016EugeneORUnited StatesWow Hall
9/22/2016SeattleWAUnited StatesShowbox Sodo
9/23/2016PortlandORUnited StatesWonder Ballroom
9/25/2016BanffALCanadaDancing Sasquatch
9/27/2016WinnipegMBCanadaDistrict Shop
9/28/2016MinneapolisMNUnited StatesThe Loft
9/29/2016MilwaukeeWIUnited StatesMiramar Theatre
9/30/2016ChicagoILUnited StatesConcert Music Hall
10/1/2016Grand RapidsMIUnited StatesThe Stache
10/2/2016TorontoONCanadaThe Hoxton
10/4/2016BuffaloNYUnited StatesThe Town Ballroom
10/5/2016BurlingtonVTUnited StatesHigher Ground
10/6/2016PhiladelphiaPAUnited StatesElectric Factory
10/7/2016BostonMAUnited StatesHouse Of Blues
10/8/2016VancouverBCCanadaPacific Coliseum
10/10/2016WashingtonDCUnited States9:30 Club
10/11/2016AshvilleNCUnited StatesThe Orange Peel
10/13/2016ChattanoogaTNUnited StatesRevelry Room
10/14/2016MemphisTNUnited StatesMinglewood Hall
10/15/2016AtlantaGAUnited StatesMasquerade
10/16/2016NashvilleTNUnited StatesExit / In
10/22/2016New YorkNYUnited StatesTerminal 5
10/28/2016New OrleansLAUnited StatesVoodoo Music Festival