What So Not Announces ‘Divide & Conquer’ EP

Wrapping up his colossal double headline tour in Australia with Fool’s Gold head honcho A-Trak and game changing set at Splendour In The Grass, Australian producer What So Not has shared the title track, accompanying video and details of his highly anticipated, Divide & Conquer EP. Out on September 9th via OWSLA / Sweat It Out Music, the EP marks the first for the newly solo What So Not and includes features from the likes of Kimbra and BURNS, joining JOY., Ganz and long-time collaborator George Maple.

The title track, “Divide & Conquer” was born in Barcelona after a night out in London. Entranced by the “simple dark melodies & modulating basslines” of a Shades & Gaslamp Killer show, Emoh envisioned: “two once peaceful cities side by side, trying to outbuild each other… It began with the siren, rising in pitch, the bassline creeping in note by note – a hypnotic low-end crescendo.”

Back in LA Emoh conceptualized the story of the two cities pulling images from the internet and expanding on the narrative in sequence with the song. The aesthetic was surreal imagery played out in a video game format – an observation on human nature & the paradox of nature & industry. Pretty soon, Emoh had a 15-page document and his first video treatment. He enlisted Babekuhl & Leticia Dare to collaborate on its actualization and “Divide & Conquer” came to life.


When u talkin' up after party but fall asleep in uber and change address to home

Yesterday from WHAT SO NOT's Twitter via Twitter for iPhone


The Divide & Conquer EP pre-order includes instant-grats of the title track and the EPs first two singles, “Lone,” a collaboration with Dutch producer Ganz, featuring rising star JOY., which has clocked almost 5 million streams. His follow-up collaboration with George Maple and Rome Fortune on “Buried” was released in July with its own surreal video. With an impressive track record of festivals up his sleeve including Coachella, Splendour In The Grass, EDC Vegas and Electric Forest, What So Not wraps up a huge year with his largest headline tour ever this fall when The Divide & Conquer Tour hits venues across North America.

You can pre-order the EP HERE.

Track Listing:

  1. Divide & Conquer
  2. Severance (Interlude)
  3. Lone (feat. JOY.) – with GANZ
  4. Buried (feat. Rome Fortune) – with George Maple
  5. Montreal (feat. Kimbra)
  6. Trust w/ BURNS
  7. Adieu

Tour Dates
Date City State Country Venue
09/03/16 Jindabyne Australia Snowtunes
09/15/16 Denver CO United States Ogden Theatre
09/16/16 Chandler AZ United States Mad Decent Block Party
09/16/16 Los Angeles CA United States The Fonda Theatre
09/17/16 Los Angeles CA United States The Fonda Theatre (All Ages)
09/19/16 San Diego CA United States The Observatory
09/20/16 San Francisco CA United States The Regency Ballroom
9/21/2016 Eugene OR United States Wow Hall
9/22/2016 Seattle WA United States Showbox Sodo
9/23/2016 Portland OR United States Wonder Ballroom
9/24/2016 Edmonton AL Canada Soundwave
9/25/2016 Banff AL Canada Dancing Sasquatch
9/27/2016 Winnipeg MB Canada District Shop
9/28/2016 Minneapolis MN United States The Loft
9/29/2016 Milwaukee WI United States Miramar Theatre
9/30/2016 Chicago IL United States Concert Music Hall
10/1/2016 Grand Rapids MI United States The Stache
10/2/2016 Toronto ON Canada The Hoxton
10/4/2016 Buffalo NY United States The Town Ballroom
10/5/2016 Burlington VT United States Higher Ground
10/6/2016 Philadelphia PA United States Electric Factory
10/7/2016 Boston MA United States House Of Blues
10/8/2016 Vancouver BC Canada Pacific Coliseum
10/10/2016 Washington DC United States 9:30 Club
10/11/2016 Ashville NC United States The Orange Peel
10/13/2016 Chattanooga TN United States Revelry Room
10/14/2016 Memphis TN United States Minglewood Hall
10/15/2016 Atlanta GA United States Masquerade
10/16/2016 Nashville TN United States Exit / In
10/22/2016 New York NY United States Terminal 5
10/28/2016 New Orleans LA United States Voodoo Music Festival


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