What So Not Announces ‘Divide & Conquer’ EP
Wrapping up his colossal double headline tour in Australia with Fool’s Gold head honcho A-Trak and game changing set at Splendour In The Grass, Australian producer What So Not has shared the title track, accompanying video and details of his highly anticipated, Divide & Conquer EP. Out on September 9th via OWSLA / Sweat It Out Music, the EP marks the first for the newly solo What So Not and includes features from the likes of Kimbra and BURNS, joining JOY., Ganz and long-time collaborator George Maple.
The title track, “Divide & Conquer” was born in Barcelona after a night out in London. Entranced by the “simple dark melodies & modulating basslines” of a Shades & Gaslamp Killer show, Emoh envisioned: “two once peaceful cities side by side, trying to outbuild each other… It began with the siren, rising in pitch, the bassline creeping in note by note – a hypnotic low-end crescendo.”
Back in LA Emoh conceptualized the story of the two cities pulling images from the internet and expanding on the narrative in sequence with the song. The aesthetic was surreal imagery played out in a video game format – an observation on human nature & the paradox of nature & industry. Pretty soon, Emoh had a 15-page document and his first video treatment. He enlisted Babekuhl & Leticia Dare to collaborate on its actualization and “Divide & Conquer” came to life.
@landbeforeBASS The guy was so reluctant to give me the piece i chose, i think because he could see i was sober & working for a venue.
The Divide & Conquer EP pre-order includes instant-grats of the title track and the EPs first two singles, “Lone,” a collaboration with Dutch producer Ganz, featuring rising star JOY., which has clocked almost 5 million streams. His follow-up collaboration with George Maple and Rome Fortune on “Buried” was released in July with its own surreal video. With an impressive track record of festivals up his sleeve including Coachella, Splendour In The Grass, EDC Vegas and Electric Forest, What So Not wraps up a huge year with his largest headline tour ever this fall when The Divide & Conquer Tour hits venues across North America.
You can pre-order the EP HERE.
- Divide & Conquer
- Severance (Interlude)
- Lone (feat. JOY.) – with GANZ
- Buried (feat. Rome Fortune) – with George Maple
- Montreal (feat. Kimbra)
- Trust w/ BURNS
|09/15/16||Denver||CO||United States||Ogden Theatre|
|09/16/16||Chandler||AZ||United States||Mad Decent Block Party|
|09/16/16||Los Angeles||CA||United States||The Fonda Theatre|
|09/17/16||Los Angeles||CA||United States||The Fonda Theatre (All Ages)|
|09/19/16||San Diego||CA||United States||The Observatory|
|09/20/16||San Francisco||CA||United States||The Regency Ballroom|
|9/21/2016||Eugene||OR||United States||Wow Hall|
|9/22/2016||Seattle||WA||United States||Showbox Sodo|
|9/23/2016||Portland||OR||United States||Wonder Ballroom|
|9/28/2016||Minneapolis||MN||United States||The Loft|
|9/29/2016||Milwaukee||WI||United States||Miramar Theatre|
|9/30/2016||Chicago||IL||United States||Concert Music Hall|
|10/1/2016||Grand Rapids||MI||United States||The Stache|
|10/4/2016||Buffalo||NY||United States||The Town Ballroom|
|10/5/2016||Burlington||VT||United States||Higher Ground|
|10/6/2016||Philadelphia||PA||United States||Electric Factory|
|10/7/2016||Boston||MA||United States||House Of Blues|
|10/10/2016||Washington||DC||United States||9:30 Club|
|10/11/2016||Ashville||NC||United States||The Orange Peel|
|10/13/2016||Chattanooga||TN||United States||Revelry Room|
|10/14/2016||Memphis||TN||United States||Minglewood Hall|
|10/16/2016||Nashville||TN||United States||Exit / In|
|10/22/2016||New York||NY||United States||Terminal 5|
|10/28/2016||New Orleans||LA||United States||Voodoo Music Festival|