Shane Dawson’s I HATE MYSELFIE has gone back to press five times for a total of 100,000 copies in print after going on sale March 10. The book is a collection of eighteen personal essays about how messy life can get when you’re growing up and how rewarding it can feel when the clean-up is (pretty much) done. The New York Times has dubbed Dawson, “YouTube’s comic for the under-30 set.”

Of note:

  • #1 paperback bestseller at Barnes and Noble in Fiction and Non Fiction for week of March 16.
  • #1 debut week book sales for any YouTube star (source: Bookscan sales numbers).
  • #5 Publishers Weekly trade paperback bestseller for week ending March 15.
  • #5 on the Southern California Independent Bookseller Association’s (SCIBA) Trade Paperback Nonfiction list for the week ending March 15
  • 6,000 fans came to meet Shane Dawson at events during the book’s first week on sale at Barnes & Noble (Los Angeles, New York City and Paramus, NJ); Houston (Books A Million) and Vromans (Los Angeles).
  • 7.1 million impressions on twitter in from March 11th – 18th for the hashtag #ihatemyselfie.(source: Keyhole.co)
  • 5745 posts on Instagram with #ihatemyselfie in one week.
  • #1 in three Amazon UK categories – Essays, Comedy & Stand-up and Stagecraft.

“We are thrilled at how many young people are coming into bookstores to see Shane,” says Judith Curr, President and Publisher, Atria Publishing Group. “This represents more than just the success of one book but the start of a very promising literary career for Shane.”

Atria Publishing Group, together with United Talent Agency, announced Keywords Press, a new imprint specifically created to publish digital influencers, in May 2014.

Shane Dawson is one of the biggest comedians on YouTube, with over 12 million subscribers across his three channels and over a billion views. He has over 2 Million Twitter followers and over 3.9 million Facebook likes. Dawson made his first YouTube video in 2008 and has been producing daily videos ever since. In 2012, he began self-releasing original music with each of his singles reaching the top 20 on iTunes. He has won Streamy and Teen Choice Awards and has been featured in the New York Times, Los Angeles Times, USA Today and the Wall Street Journal. Forbes magazine recently named him the 25th most famous web celebrity. In June 2013 Dawson and producing partner Lauren Schnipper launched the podcast “Shane and Friends,” co-hosted by the duo, which hit number 1 on iTunes within 24 hours. In October, they sold a half-hour sitcom based on Shane’s life to NBC with Olive Bridge Entertainment and Sony TV. In March 2014, they wrapped production on a feature film directed by and starring Dawson and executive produced by Chris Moore. All of Dawson’s YouTube channels are within the Fullscreen Network.

Atria Books is an imprint of Simon & Schuster, a part of CBS Corporation. Simon & Schuster is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, India, and the United Kingdom. For more information about Atria, visit our website at http://imprints.simonandschuster.biz/atria.

United Talent Agency is a premier global talent and literary agency representing many of the world’s most widely-known figures in every current and emerging area of entertainment, including motion pictures, television, digital media, video games, books, music, theatre and live entertainment. The agency is also globally recognized in the areas of film finance, film packaging, corporate consulting, branding, licensing, endorsements and the representation of production talent. The agency operates the brand strategy firm UTA Brand Studio as well as New York and Los Angeles-based United Entertainment Group, a joint venture firm focusing on branded entertainment for Fortune 500 companies. UTA also owns leading broadcast and news agency N.S. Bienstock.

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