Call it destiny when two strangers from Mexico City find each other in L.A. and form an Indietronic rock duo that started with a jam session and a ukulele.
By popular demand, friends encouraged vocalist Fernanda Romero and musician, composer and producer Abie Toiber to write, perform and record more music after the initial song inspired by their jam session was so well received.
“We didn’t set out to be a band,” stated Romero. “Our songs were on Youtube for the purpose of being creative, to express our love for life and to show how we are inspired by the flow of our music.” That creativity caught the attention of Nylon Magazine who selected The White Cherries as a finalist in their “Next Huge Deal in Music” contest in 2013.
No stranger to the industry, Romero has come full circle, starting in Mexico City at age sixteen in the pop band ‘Fryzzby’ (BMG Records). She came to the U.S. to study fashion design, but found greater demand as a model for many of the brands she designed for. Commercials, television and film followed, with Rolling Stone calling Romero a “Hottie taking over the industry like wild fire!”
Hollywood embraced Romero after she shared the big screen with Jessica Alba in ‘The Eye.’ She has been cast in big budget films opposite Charlize Theron in ‘The Burning Plain,’ ‘Red Canvas’ with Maria Conchita Alonso, ‘Once Fallen’ with Ed Harris, and ‘Without Men,’ featuring Eva Longoria and Christian Slater. Her international credits include playing the female lead in ‘Eternamente Tuya’ (TV Azteca) and her first British production with Jon-Paul Gates, ‘Fighter’s Chance’ with boxing great Evander Holyfield. Her short, ‘40 Love,’ next to Lily Allen, won a silver Lion in Cannes. Romero is set to appear in ‘400 Days’ with Dane Cook, Brandon Routh, and Caity Lotz and the upcoming feature film ‘Is that a Gun in your Pocket?’
While studying guitar at Musicians Institute in Hollywood, Abie Toiber met other musicians from his native Mexico. Together, they founded the rock band ‘Coma’ (EMI), which toured throughout Mexico as reached the Top 10 radio charts for Rock en Espanol. When the band broke up, Toiber studied advertising while working at ad agencies, record stores and production companies.
‘Stranger Lovers,’ the first EP from The White Cherries, has an electronic folk sound with a sexy edge provided by mixing engineer Caleb Shreve (Yoko Ono, Phantogram, Late Guest at a Party). It’s due out soon along with the video. The duo has performed live at The House of Blues, at a James Cameron charity event and at coffee houses and private parties in L.A.
The demos he recorded during this time eventually became tracks on his three solo albums: Lotus, Relativity and Los Redares. Toiber toured as the guitarist for the Mexican band, ‘Morbo’ (Juan Carlos Lozano). He continues to write and produce music for film, television (licensed to LATV National TV Network their Id music) and other musicians. Toiber works often with Mark Plati (David Bowie, The Cure).
LINKS:
http://www.thewhitecherries.com/
http://www.facebook.com/thewhitecherries
http://thewhitecherries.bandcamp.com/
http://www.reverbnation.com/whitecherries
http://thewhitecherries.bandpage.com/
http://www.youtube.com/channel/UCd0NBS57U_yo9GLpmlEOSwQ
