The Darkness have today released their new video for the track titled ‘It’s Love, Jim’ from their latest album ‘Motorheart‘, releasing on November 19th. I have always been a huge fan of The Darkness from that first time I heard ‘Permission To Land’. And now we get that latest evolution of their musical revolution with an in-your-face balls out to give them some air riff rocker accompanied by an old school visual tribute séance conjuring up the bastard ghost child of Harry Houdini, Jimi Hendrix, Freddie Mercury, and those from The Ramones who have left us.
About The Darkness & ‘It’s Love, Jim’
“It’s Love, Jim” is an all-out, high intensity, rock ‘n’ roll barrage. The video reflects the unimaginable effects of an intimate encounter of the alien kind. It captures archive footage of the band conducting a séance as a yearning otherworldly spirit unleashes its inescapable powers through Justin, Dan, Rufus and Frankie, as well as some unsuspecting cattle outside. Justin says, “This song (herein referred to as “she/her”) is all about an extra-terrestrial goddess of other worldly beauty. She’s fast, powerful, not of this earth. Her sensual symphony nestles in your ear and lays mind eggs that seep confidence liquid into your brains. You’ll feel invincible all day long, and everything will go right after you hear it. Yeah, so it’s really catchy and should be number 1 all around the world please.”
“It’s Love, Jim” is the latest single from The Darkness’ opus Motorheart. The track follows the release of “Jussy’s Girl” that oozes rock n’ roll extravagance, the high-octane riffola “Nobody Can See Me Cry” and the growling, pounding title track that pays homage to a devoted sex robot.
Billboard raves, Motorheart “is filled with what one would hope to find on a Darkness album: blazing guitar riffs, tongue-in-cheek lyrics and Hawkins’ signature soaring falsetto,” and declares that the “album helps solidify the band’s legacy as one of the United Kingdom’s preeminent rock acts of the past two decades,” while Alternative Press gushes, “On their seventh album, the four-piece are back at it, creating joyous, defiant rock that pummels and shakes.”
With a back catalogue overflowing with sonic gold and a live reputation that most bands can only dream of attaining, The Darkness will be showcasing the live potency of Motorheart on their extensive 22-date UK headline tour kicking off in November followed by a European run at the top of next year. A true spectacle to behold, fans will be treated to brand new songs from the album as well as hits from across their award-winning, platinum-selling back catalogue. Stay tuned for North American 2022 tour dates to be announced.
Featured image by Simon Emmett.
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