Hard Rock International will host two major global music festivals in 2015, as part of the company’s continued commitment to supporting the music industry in the United States and abroad. The international entertainment brand today announced that it is hosting the first-ever Hard Rock Rising Barcelona Music Festival in Spain on July 24 – 25, 2015. This announcement comes after the February announcement of Hard Rock Rising Miami Beach on March 26, 2015, hosted in partnership with Seminole Hard Rock Hotel in Hollywood, Fla.
“Live music has been at the heart of the Hard Rock brand since its inception, and continues to be a focal point of our brand expansion efforts in 2015,” said John Galloway, Senior Vice President and CMO for Hard Rock International. “These festivals provide us with an opportunity to showcase up-and-coming artists, while continuing to further our partnerships with iconic artists in the U.S. and abroad.”
Hard Rock’s music activation began in London with Hard Rock Calling in 2006. Over the festival’s eight year history Hard Rock Calling grew to be one of London’s most celebrated music events, welcoming iconic performers and becoming a stage for moments of music history.
Hard Rock Rising Barcelona continues to be a platform to share the brand’s commitment to music with thousands of festival-goers from across Spain. The festival features 16 hours of live music across two full days and an unforgettable site which embraces the magic of Barcelona’s beach-front venue.
Hard Rock Rising Miami Beach will be the brand’s first large-scale festival activation in the United States and is part of the city’s centennial celebration. The free all-day oceanfront music festival, located on the sand at Eighth Street and Ocean Drive, will feature some of the most beloved and acclaimed performers in the world, touting headliners whose work has contributed to Miami Beach’s cultural tapestry.
Committed to supporting music and emerging artists around the globe, Hard Rock International hosted more than 28,000 live music events worldwide in 2014. The brand continues its dedication to support of up-and-coming artists in 2015 with Hard Rock Rising concert events in the United States and Europe, providing a forum for music icons and today’s hottest new talent to connect with music fans around the world.
Hard Rock Rising Barcelona Lineup
Avicii has gone almost overnight from being a club DJ in Sweden to a global artist who plays in the world’s biggest arenas and now, the 25-year-old electric dance music DJ will become part of the star-studded lineup at Hard Rock Rising Barcelona. Nashville-based quartet Kings of Leon will also perform their classic vibes of rock n’ roll that have captivated fans since the band got started in the early 2000s. In addition, rock legend and multi-award winning singer/songwriter, Lenny Kravitz, will perform at the festival and bring his retro sound that incorporates elements of rock, soul, R&B, funk and reggae to the stage.
Main stage support comes from Columbian musician and multiple Grammy® and Latin Grammy®-winning superstar, Juanes, whose unique blend of heavy metal and Columbian folk music resonates through capacity stadiums worldwide. Steve Angello, former member of the electronic supergroup Swedish House Mafia, will also perform and showcase his notorious blend of pop, dance and electronica. Additionally, Hard Rock Rising Barcelona will feature an exciting lineup of international talent including Spanish rock-alternative band, Vetusta Morla.
Hard Rock Rising Miami Beach Lineup
Headliners for the Hard Rock Rising Miami Beach festival include Andrea Bocelli, Barry Gibb, Gloria Estefan and Flo Rida. Supporting talent includes the official DJ of the Miami Heat, DJ Irie; English guitarist and singer songwriter, Dave Mason; GRAMMY® award-winning musician, Jon Secada; Jamaican reggae and hip-hop artist, Ky-Mani Marley; popular jazz flautist, Nestor Torres; Miami Beach jazz vocalist, Nicole Henry; and Jamaican reggae band, Third World.
For ticketing and additional information on Hard Rock International music festivals in Barcelona and Miami, please visit www.hardrock.com/rising.
About Hard Rock International
With a total of 198 venues in 63 countries, including 152 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Rio de Janeiro and Marrakech. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.
