Hendrix Harris has today premiered his new single titled ‘Incentive’, from his upcoming album ‘Awakening’, dropping May, 2024.

Beautifully dark soul with a darker conscience, the lyrics weave like poetry around a canvas of originality. Lush vocal harmonies feel like sonic velvet over a soft and memorable music ensemble, making everything as memorable as much as meaningful. Take from that what you will, ‘Incentive’ is one of those songs that stick with you long after that first listen.

About Hendrix Harris

London based, French Soul-pop artist Hendrix Harris is pleased to announce a brand new release with the arrival of ‘Incentive’, lifted from the upcoming album ‘Awakening’ due in May 2024.

Hendrix Harris displays a fiery and well roundedness approach to his song-craft, drawing on a myriad of influences from hip-hop to funk to old school soul, clearly evident in his seamless production and relevant themes portrayed across his work. Hendrix says: “This is the first single from my new LP and it is a deep dive into its sonic universe of warm heavy bass driven beats, ethereal textures and intoxicating melodies. I wanted to give an honest state of play, capturing the essence of being an up-and-coming artist in the 21st century. Through lines like ‘I’m on a boat sailing through a sea of acid, lacking in traction’, I express the burden of loneliness in a toxic industry, and the uncertainties that come with making hard decisions.”

Raised by a British/Jamaican mother and a French father, Hendrix Harris’ heritage is spread far and wide around the globe. Spending some of his childhood in La Havana, Cuba extensively shaped his identity as an artist and as a man. His Cuban connexions rooted him as a borderless artist through features with globally artists such as Cimafunk (Grammy nominated) or rapper/lyricist Barbaro el Urbano Vargas. A multi-faceted singer/rapper, composer and producer, Harris’ universe is made of unforgettable melodies, a signature raspy tone, poetic and honest songwriting, and impressive production skills. His music is a unique fusion of genres ranging from R&B to soul and hip-hop, tinged with a boundless freedom reminding us of jazz.

These last years have seen him garner the attention of medias such as Complex, Wonderland, Clash and/or Colors who praised him for his unique style and versatility. His single “The Hill” was featured on the official FIFA 2022 soundtrack, alongside artists such as Little Simz and Pa Salieu.

Hendrix’s upcoming project ‘Awakening’ takes us on a sonic journey through his mind. Finding solace in hypnotic melodic loops and heavy bass driven beats, his intimate yet powerful delivery will guide you through his reflections on notions of self, society, relationships and growth. This collection of insightful observations on the artist’s state of mind is his most honest and accomplished work to date, sonically and lyrically. Hendrix goes on to add: “With ‘Awakening’, I learned how to self-reflect, self-doubt, self-teach. The question is did I learn how to self-love? It’s 2 am, have a drink of your choosing and immerse yourself in my dark but hopeful, disillusioned yet ambitious world. It is a coming of age project and nothing will ever be the same.”