KOAD has today released his new single titled ‘enuff’, with a little help from ICECOLDBISHOP, JAHMED + Asha Imuno. That snarky in the intro is infectious as the groove-bomb explodes in your face like one of those gut punches that make you wonder if you can still have kids afterwards. The audio armada that is the artists in the title perform a D-Day level invasion on your ears with the ultimate ‘I don’t give a fuck’ sonic soul bomb as ‘enuff’ promises one thing: this will never let up.
About ‘enuff’
Today, rapper/singer/songwriter/producer KOAD reveals his latest single “enuff,” featuring fellow West Coast hip-hop artists ICECOLDBISHOP, JAHMED & Asha Imuno. “enuff” is a new vibe for KOAD as he discovers himself and his musicality further – solidifying himself as an up-and-coming artist to watch. KOAD found himself in moments of cathartic release while recording “enuff” inside his parent’s garage during quarantine, viscerally wailing the lyrics “just can’t get enough,” which is repeated throughout the track. Alongside the new single, KOAD also shares a new visual in the form of an Ijaaz Noohu directed music video. Reminiscent of a rap cypher, each artist jumps in, delivering their verse with clean flow and expertise while the magic of the KOGO home transforms the universe around them.
This new release comes as a full circle moment for KOAD, having looked up to ICECOLDBISHOP growing up. Citing a wide array of influences from James Brown to Kendrick Lamar to The Magic Treehouse book series, KOAD promises to inject the hip hop scene with his hard to miss eccentricity.
“enuff” comes months after his “addictively punchy” (Alt Press) single “on some bullshit.” Co-produced with HOLLY (A$AP Rocky, Bauuer, Zhu) and mixed by Alex Tumay (Young Thug, Travis Scott, Kanye West), the surprise track was a gift for KOAD fans one day after his 19th birthday. “on some bullshit” features raspy auto-tune overlaying a bouncy, 808-filled instrumental, serving as an ode to Lil Wayne’s classic mixtape era.
About KOAD
Since dropping out of high school at 15, the Indian-American rapper, singer, producer, and songwriter KOAD has been building worlds and creating bombastic, genre-defying music out of his parents’ garage. Alongside his own global artist community (KOGO), KOAD is leading a creative renaissance for a new generation of Indian-American creatives. With his first single “pots n’ pans” garnering early co-signs from Merlyn (Brockhampton), Raveena and Curtis Waters, fans have been patiently anticipating subsequent sonic follow ups as they dive deeper into the world of KOAD.
LINKS:
https://www.instagram.com/itskoad
https://twitter.com/itskoad
https://www.youtube.com/channel/UCl8otgCsU3J65WiSf0jPYDQ
