Jammerzine has an exclusive interview with New York City based artist Yaniza. We also have the added bonus of premiering her new single titled ‘Bouquet’.
In today’s interview, we discuss the history and development of both today’s premiere as well as her previous single, ‘I Love You’. She calls this her ‘Romantic Era’, which is how these songs document her life. You will have to listen to the interview to get the details.
Yaniza also discusses everything from how she got her start in music to where that music is headed.
To me, this is capturing that magic moment of an artist at the right time in her musical journey in between where she is finding her roots and establishing herself.
‘Bouquet’ is a brilliant single in which the music encapsulates the meaning and the lyrics perfectly with each beat, note, and moment. If you are a musician, then you know that writing songs can be therapeutic. This, on the surface, is the case with ‘Bouquet’. But, if you dig deeper, there is more. This is a beautiful song. Musically and lyrically. Ad that statement is capped off with Yaniza’s angelic vocals. She is a true singer. From her falsetto to her inflections. She knows HOW to sing this song. Because she lived it. We all have. And that makes us know how to listen to it. Beautiful.
Finding the balance between relatability and deeply personal lyrics, Yaniza recounts the feeling of hopelessness she sometimes experiences when searching for a life partner. “I had so many experiences with guys where they were super into me in the beginning and all of a sudden completely lost interest,” she says. “Leaving me confused and heartbroken.” The single feels like the sister to her previous single “i love you,” following the same style of contrasting feelings from the song’s start to finish. While “i love you” begins bubbly and light, “bouquet” starts with ruminating and ends with hope.
“I’m wondering when will I catch the bouquet? I’ve been waiting for somebody to say ‘I love you’.”
Led along by a gentle acoustic melody, listeners are greeted by Yaniza’s sweet vocals that feel reminiscent of legendary love song artists like Taylor Swift. Unsurprisingly, Yaniza makes a firm stance in romance to never settle. Being a hopeless romantic can be a blessing and a curse, and she has certainly experienced both sides. She admits to feeling beaten down by dating experiences and wanting to give up, but she always perseveres through the pain to grow towards her life partner. She hopes fans will find encouragement in love through her music. “The right person is waiting out there and they are going to be so glad you waited for them instead of settling,” says Yaniza. This new romantic era for Yaniza is exciting as it unlocks a new level to her songwriting and depths of lyrical messages. Fans are sure to feel an immediate connection to the singer’s experiences and find support in her vulnerability.
Yaniza is a Jewish, biracial, and bilingual pop singer-songwriter from New York City! She sings in English and Spanish and usually has a huge smile on her face. Yaniza’s tunes bring joy and sunshine to its listeners through catchy lyrics over ukulele or acoustic guitar. Her self-directed music videos also captivate her audience through images of positivity and happiness.
Yaniza initially grew her fanbase by posting acoustic covers of pop songs on YouTube, which consistently garner tens of thousands of views. Her years of hard work brought her thousands of supporters across social media platforms, with over 10,000 on YouTube alone. Yaniza’s covers have gained attention from popular sites such as PopSugar and Glamour in 2020.
Yaniza’s original songs are also making great strides. She has had the opportunity to complete an EP, an album and singles with incredibly talented producers, including Gian Stone (Ariana Grande, Maroon 5) and Joe LaPorta (Shawn Mendes, Imagine Dragons). Yaniza’s most popular song at 60,000 streams and counting is “Fly Away (Free Bird),” a chill, ukulele tune that encourages listeners to be brave and adventurous. “Contigo” is her first Spanglish jam and, quite possibly, the catchiest song she’s ever written! “Quarantine Bae” (2020) is another catchy, poptastic win about the struggles of online dating during a pandemic. Yaniza’s other original songs include “Grateful” (2020) a tribute to her supportive parents, “Losing,” (2019) a heartbreak ballad, and albums “Secrets” (2016) and “Sticks & Stones” (2014). Her songs have been covered by many indie music blogs, such as SheBOPS, Indie Witches, Wonky Sensitive and more.
Yaniza has played many well-known venues around NYC, with guest appearances at B.B. King and Irving Plaza. She was named Artist of the Month twice at The Bitter End, and was a semi-finalist in both the NY Coffee Music Project Competition in 2017 and The Celebration of Music Contest (Bethlehem, PA) in 2019.
After performing all over NYC since 2013, Yaniza ventured out on her first tour in 2019. She played headlining shows, radio shows, and festivals, such as Musikfest and Ladybug Festival among others. She signed with college booking agency, Degy Entertainment, in 2020 and has already played a number of virtual events through them. Whether it’s in-person or online, Yaniza is actively booking more gigs as she writes new bops that encourage listeners to find joy in every day life!
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