Prima Donna drops their fresh new single titled ‘Sing to Death’ today (October 25, 2019) as a preview of what’s to come with their new album slated for an early 2020 release. Prima Donna is a band that has long ago found their sound. Since that time, they have not only honed it but amped it up with every single release. And that is such a good thing because Prima Donna knows the method of the hook. The ever-elusive phrase that may seem just out of reach or discovered by a previous artist and may be copied at this point, but Prima Donna make it their own and thrive with each song as they clearly show that they are a band that loves what they do. Thankfully, they made a career out of it, but I really think they would be in the game even if that weren’t the case and the evidence is in their music.
With ‘Sing to Death’, they give an ode to all things cool with said catchy hooks and hovering vocals by Kevin Preston done in a way as to evoke what The Ramones could have been today but with that oh-so-awesome Prima-flare. This is what music should be. Keep that purity alive and well.
Get your copy of ‘Sing to Death’ HERE.
About ‘Sing to Death’
Following the success and acclaim for their fifth album S/T (their first for Steven Van Zandt’s Wicked Cool label), Prima Donna is back with “Sing to Death,” a new single as they ramp up for a new album in 2020. Dropping October 25th, the new track was preceded by the band’s dynamic cover of Bananarama’s “Cruel Summer,” which was released the first day of summer 2019, and their original holiday song from December 2018, “Gimme Christmas.” As “Sing to Death” releases digitally, Wicked Cool will also release a 45 rpm vinyl version with “Cruel Summer” as the B-side. Kevin Preston, guitarist, vocalist and songwriter of “Sing to Death,” commented that “the song is an anthem for all those people who are sick and tired of being silenced and controlled…and you can dance to it.” “Cruel Summer” was featured on Coversongs.com, who reported “Prima Donna plays it as a hard-driving pop-rocker, with Clash-inspired guitar licks. Preston belts out the song’s refrain with all the swagger of an ‘80s pop star transplanted into the 21st century. Apparently summer heartbreak never goes out of style. Or, as keyboardist and saxophone player Aaron Minton put it, ‘Summer is not necessarily having fun all summer long as the Beach Boys would have you believe.’”
Following the release of S/T, the band lensed two videos for the album’s singles, “4 Real” and “Press Your Luck.” “4 Real” ran the band thru a brain-washing center where people learned to survive without their cellphones, directed and produced by the Enclave, who previously worked with Joe Perry, the Pagans and The Two Tens. For “Press You Luck,” the Prima guys got back to work with long-time pal and Phenomenauts guitarist Arthur Leon Adams III, who had directed two previous Prima videos for the songs “Deathless” and “Sociopath.”
“We love working on the records, but the videos are a different world for us,” says drummer David S. Field. “It’s really important that we work with people we trust and who we feel get us. Working with both the Enclave and our old friend Arthur goes a long way. We can relax and have a good time making them, and not worry that we’re being presented in some way we’ll be uncomfortable with after the thing is edited.”
Both Preston and Field have been moonlighting the past year as half of the Longshot alongside Green Day leader Billie Joe Armstrong and Green Day touring guitarist Jeff Matika on bass. Prima Donna’s association with the Green Day camp goes back to Preston working as the second guitarist in Foxboro Hot Tubs and Prima Donna touring as Green Day’s support band in both Europe and Asia following the release of After Hours in 2008. After Hours, incidentally, was reissued for the first time on vinyl in 2019, with the band playing a sold-out bash in downtown L.A. to celebrate.
As bassist and backing vocalist Lights Out Levine noted, “It wouldn’t be a Prima Donna year without a significant amount of touring. The highlights for us were hitting both sides of the Atlantic with our new friends Danko Jones.” The band has also recently played alongside Andrew W.K., Adam Ant, Blondie, Nina Diaz and the Muffs.