Electronic Rock/Post-Industrial artist Josie Pace releases her new music video ‘Fire’. ‘Fire’ deals with the self-doubt and apprehension that many in the world go through on a daily basis and how it can wear you down to the point where you want to lash out. Josie explains further what inspired ‘Fire’.
‘Fire’ is about all the anxieties that creep into your mind. In my video, I used ski masks to represent the insecurities and anxieties, how you can feel suffocated by it all, how feeling those things can make you hot with anger and frustration. The choruses are the realization that the worries, insecurities, anxieties and the negativity are lies.
The video was directed by Ken Roberts who is also the music producer for Josie Pace. The video was shot in downtown Detroit at the historic Russell Industrial Building.
About Josie Pace
As the saturated synths rise behind the lyrics “Just take your stamp off my design” on Josie Pace’s driving single, “Battleground” we immediately understand this is not an artist who is weak when abandoned. Instead, this Detroit artist’s music represents a piece of her solitude. The blistering glow of downtempo post-industrial beats, electro-pop melodies, and layered soundscapes are home to Josie’s captivating lyrics; she is a songwriter in the purest sense. The result is a pulsating sound that will haunt you with vulnerability while basking in Josie’s world of self-reflection and unapologetic rock and roll attitude that Detroit is legendary for.
When musician and producer Ken Roberts saw an acoustic performance of Josie on Facebook he was blown away, the raw and intimate performance captured the one thing all songwriters strive to achieve “believability”, and he knew he had to work with her. The two started working together with Josie’s songs as the foundation. As an accomplished guitar player, Josie molds and refines her songs acoustically only to tear them apart with Roberts’ unique production style and his ability to create dark beats with grinding synths that compliment Josie’s voice well. Songs quickly formed into a unique sound that pulls from the likes of Depeche Mode and IAMX yet contain a high art fashion swagger as if you just bumped into David Bowie at a Halston Party.
From the beginning, the style and the art of the music are just as important as the melody and beat. Josie’s first music video “Torn” introduced audiences to her unique brand of electronic rock and visual artistry. That theme continues with the videos for the songs “Battleground” and “NO” where fashion and desolation hold hands with Josie’s sexy and in your face performance. With the “My Mistake” video, which features legendary performance artist Satori Circus as Josie’s “conscience” taunting her as she contemplates the mistakes that come back to haunt her, Josie achieves the ultimate accolade, as one internet reviewer states: “If there was a band performing in the movie Blade Runner, Josie Pace would be it”.
Josie carries that same commitment of style and artistry to the stage, with a high-energy live performance where she has shared the stage with the likes of Tim Skold (Marilyn Manson, KMFDM), Stabbing Westward, Powerman 5000, and PIG. With future songs and videos in the works, Josie Pace will continue the legacy of great Detroit Rock and Roll.