Sa-Roc has dropped her new video for the track titled ‘r(E)volution’. Filmed as more of a testament of the times than a visualization of the music, the music frames the state of mind within the state of things as they currently are by shining a bright light on who we are and what we are doing as a society.
The philosopher Edmund Burke once said: ‘The only thing necessary for the triumph of evil is for good people to do nothing.’ This was the first thing I thought of upon the first look of Sa-Roc’s ‘r(E)volution’. Also, what I feel, is that hate is not the opposite of love. The opposite of love is apathy. This is the soul bomb I get from the lyrics.
But, with all destruction, comes a rebuilding. A renaissance. Sa-Roc’s upcoming album ‘The Sharecropper’s Daughter’ is a testimony of that. I will say this again: She is an artist we need right now.
Check out our exclusive interview with Sa-Roc HERE.
Check out our feature with Sa-Roc on Jammerzine’s The Week in #Indie TV show HERE.
‘r(E)volution’ is a powerful new music video and harbinger of her Rhymesayers Entertainment debut album, The Sharecropper’s Daughter.
Produced by Sol Messiah, “r(E)volution” is an anthem of hope and resistance that speaks of the inevitable change that happens when people understand their power and potential.
The music video, directed by Tommy Nova, features scenes from protests across the country as a backdrop to Sa-Roc’s rallying cry:
‘I don’t know what you might’ve heard, but we ain’t going nowhere but up…
Got a whole squad dressed in all black, got the streets on notice–what up?
They want us in the same place ain’t nobody ever gonna really change… nothing but us…
Hello, this is revolution get on up.’
“r(E)volution” follows “Deliverance,” the standout single produced by label mate Evidence, an acclaimed performance on NPR’s Tiny Desk (Home) series this June, and “Forever,” which recently surpassed 4 million views on YouTube. Sa-Roc’s autobiographically titled album The Sharecropper’s Daughter is set to arrive on October 2 and features appearances from Saul Williams, Styles P, Ledisi, Black Thought, Chronixx.
The Sharecropper’s Daughter is out on Friday 2nd October, pre-order link HERE.
Sa-Roc is arguably one of the most vibrant MCs in the world today. Her crisp articulation, fiery delivery, and her elevated and insightful lyricism has often placed her within the same conversation of some of Hip Hop’s most notable artists. Once dubbed by Okayplayer as “one of the most formidable microphone mavens in the game,” Sa-Roc is an artist for a socially conscious generation.
Sa-Roc grew up in Southeast D.C., at the height of the crack area, with neighborhoods plagued by poverty and disaffection. Her early experiences shaped her understanding of the world around her, deepened her emotional sensitivity and cemented a social consciousness that would later feature heavily within her work. She was born three-months premature and didn’t make a sound during the first fourteen months of her life. This struggle to find a voice — both literally and creatively — would later be critical in shaping her lyrical expression.
There was no lack of early influences; she was raised by an artist father and an avid reader for a mother who would expose their young children to black writers, musicians, and performers. She was raised on everything from the syncopated rhythms of hometown Go-Go acts like the Rare Essence and the Backyard band, to the prophetic poetry of Gil Scott Heron and Nikki Giovanni. It was the work of writers like these and more that helped Sa-Roc foster a love for language and writing and while still young, she began to pen her own poetry and short stories.
She attended the Sankofa Institute, a Pan African centered school where her writing, social and creative expression was nurtured by Hasinatu Camara, an educator, and civil rights activist. Camara would introduce Sa-Roc to close friends like Kwame Ture (f.k.a. Stokely Carmichael) MutaBaruka and Haile Gerima. It was through these personal encounters that she began to see how artistic expression could be used as a tool to educate, inspire, and create change, a set of principles that she continues to live by.
Sa-Roc was on the verge of graduating from Howard University as a biology major but decided to leave college and, eventually, to leave Washington D.C. for Atlanta. It was in Atlanta where she was introduced to famed DJ and producer, Sol Messiah. Inspired by one of the acts he was working with, Sa-Roc decided to record some of her poetry and rhymes to his beats. The result was her first EP, Astral Chronicles which dropped in 2008.
She went on to drop a project titled Supernova that same year and quickly began to gain recognition within the cultural and activist community in Atlanta, performing at social justice and political prisoner fundraisers, and other community-based events. Still, the full breadth of her artistic expression didn’t arrive until later that year when a surprise introduction at a Mutulu Shakur benefit concert thrust her on stage for the very first time.
Sa-Roc had finally found the full range of her voice and there was no looking back.
Her powerful performances, metaphysical lyrics, and skills as an emcee, quickly caught the attention of the independent Hip Hop community in Atlanta. In an effort to maximize her momentum, as well as continually sharpen her skills, Sa-Roc and Sol Messiah continued to release a strong series of collaborative projects between 2008-2014, including Journey of the Starseed (2010), Ether Warz (2011), and Babylon (2013). Additionally in 2013, she also performed at the historic Zulu Nation 40th anniversary event, a performance which led to her gaining the attention of some of Hip Hop’s most respected pioneers. Sa-Roc was making waves as an emcee with notable stage presence and a prolific output — by 2014 she had dropped a stunning eight projects in six years, including 2014’s Nebuchadnezzar.
Sa-Roc had gained widespread recognition. Black Thought pulled her on stage at A3C to perform an acapella verse. This led to several opportunities to open for The Roots as well as future creative collaborations with Black Thought. She has opened for the likes of Common, Jay Electronica, and has shared the stage with legends such as Rakim, De La Soul, and Talib Kweli.
Sa-Roc continued her prolific output in 2015, dropping the albums Extraterrestrial, The Gift of the Magi and The Legend of Black Moses mixtape all within the same year. Around this same time, she caught the attention of Rhymesayers CEO Brent “Siddiq” Sayers, leading to her being booked for the seminal Hip Hop festival Soundset in 2015. Witnessing her captivating and commanding presence in person and on stage, talks began immediately to bring her to the label.
Signed in 2016, Sa-Roc has thrived within her partnership with the influential label, touring with Brother Ali, in 2017, and releasing a string of powerful music videos along the way, including “Hand of God”, “Goddess Gang”, and “Forever”, as well as her skill-heavy Wisdom Wednesdays series.
Alongside Sol Messiah, her exclusive DJ and producer, Sa-Roc has amassed a global reach, toured internationally and gained fans from South America to Europe. She has performed at the legendary Jazz Cafe in London, performed live for BBC and has shared the stage with luminaries such as Carrie Mae Weems and David Byrne (Talking Heads).
Sa-Roc, by her own admission, was painfully shy and reclusive as a youth. In 2018, she channeled the pain of her childhood experiences and came up with the self-empowerment anthem “Forever”. The song struck a chord with many, creating a viral sensation that led to worldwide critical acclaim, amassing over 4 millions views on YouTube. In 2020, she embarked on a national tour with rapper Rapsody and made her debut on the world-renowned NPR Tiny Desk At Home series that led fans to describe her simply as “the truth” and technically “the best lyricist in recent times.”
In addition to her music career, Sa-Roc is a health and wellness advocate and public speaker, having led Hip Hop workshops and lectures both nationally and internationally. She is also an ambassador for Hip Hop is Green, an organization that uses the power and influence of Hip Hop music and culture to expose and educate underserved communities about the benefits of plant-based eating.
Her forthcoming project, The Sharecropper’s Daughter, the title of which pays homage to her father’s experience growing up sharecropping tobacco, is in Sa-Roc’s own words “a sonic reflection on the generational inheritance of trauma and triumph that shapes our humanity and influences the way we see the world.” At a time where people all around the globe are calling for social change, Sa-Roc is an MC whose energy and conscious lyrics are about to shake up the rap game and remind us all that Hip Hop was always about giving a voice to the people.
SOURCE: Official Bio