First Look: SNKT – Lost in Love

SNKT has just released his new single and video titled ‘Lost in Love’. Take this for what you will, but, this is a fun song. It’s not so much in your face but it is wildly infectious. SNKT’s vocals are stellar in an original popstar fashion and perfectly compliment the music. And that music, while steady, is signature. Coming from a new artist, having found his sound really shows where SNKT is headed. And it’s atmospheric.

About SNKT

SNKT is the stage name of Stockholm-based artist Jack O’Connor, but while his alias comes from a Swedish word for ‘saint’, O’Connor is far from anointed as he unpacks sins across his upcoming debut No Saints.

Born and raised in Ireland, O’Connor began writing and producing music in university, pulling from his country’s gift for storytelling with a coming-of-age soundtrack by Robyn, Kate Bush, and The Knife. Taking from his experiences discovering his queer identity along with the rush of an Irish college experience, SNKT inherently began as a project born out of club pop adoration met with searingly candid confessionals.

“I realized that when you’re the one with the pen, you can easily portray yourself in the best light possible,” O’Connor adds. “I found myself being more honest in terms of writing where I saw faults in both parties. This is where I thought of the ‘saint’ idea, in that there were no saints in these relationships.”

Considering the personal nature of his latest batch of songs, O’Connor decided to approach No Saints as its sole writer and producer after working with Grammy Award-winning producer Philip Larsen among others. The end result is one of the most fully formed, ebullient pop debuts in recent memory anchored by O’Connor’s deft vision of heartfelt dance music.

Lead single “Lost in Love” is peak club hours excellence in an alternate universe where dancefloors are unencumbered by lockdowns. Written during an isolating period this past summer, “Love” finds O’Connor grappling with the pandemic alongside the end of a fleeting romance doomed from the get-go. Love and lust factor heavily across No Saints, but at its core, SNKT’s debut is a document of unvarnished personal growth and acceptance in real-time.

“I feel like this record is very me,” O’Connor concludes. “Growing up gay in Ireland had its challenges, though I learned so much of myself through music, and I feel this record is, in part, a tribute to all the great music I was raised on that gave me strength when I was weak. Through this record, I was able to truly be my unashamed gay self and I hope to be able to spread the same joy that I was able to hear and feel in my teenage years to anyone who’s going through a rough time.”

LINKS:
https://www.facebook.com/snktstockholm
https://snkt.streamlink.to/LostinLove