In true form of vintage artists such as The Church, U2, and The National, Auld has clearly found their voice in the new music scene. A bittersweet combination of soulful hooks and weathered vocals, Auld clearly stands out among new releases with a future classic that will keep the listener at just enough distance to hear the music yet close enough to listen to the feeling.
As of March 15, the ‘Mainstream Music’ album will be available digitally across online stores and streaming platforms. It can already be pre-ordered now via Bandcamp.
London-based electronic collective Auld presents their new single ‘Need Her Still’. Slated for release on Friday, January 25, this is the first single to be released from their forthcoming debut album ‘Mainstream Music’.
Comprised of 10 tracks, this long-play is loaded with easy yet brooding, alternative, electronic pop with guitars interwoven. While ‘Mainstream Music’ was recorded over the summer of 2018, some of the songs date back as early as 2012. This release comes hot on the trail of the ‘Curriculum Vitae’ EP, released in April 2018.
Based in Kilburn, London, Auld was started by Thomas Pitts as a solo project. They currently perform as a 6-piece, with Pitts joined by Alan Giles, Brian Wortman, Rachel Hearne, Glen Giles, and James Milner.
Genre fluid, Auld frames a story through the lens of indie pop, sometimes rock, and sometimes electro. They like a good cry and they like a good dance and they want you to join them.
“Need Her Still’ is the first song I wrote for the album and hopefully a good introduction to the Auld sound. It came at a time where we were searching for direction for the album. I wrote this and then everything started to fall into place afterward,” says Thomas Pitts.
“This is the only love song I have ever written. Lyrically it is quite simple – it is a list of things that would make life quite nice and more enjoyable on paper, but all of these mean nothing without the person you love”.
Thomas Pitts’ fascination with music began with an obsession over the Spice Girls at 9 years of age. He wrote songs to the tunes of their tunes and also to the tunes of songs from the Lion King. Fast forward to the appearance of the Strokes, which influenced Pitts to form a rather young band emulating that sound.
Problem retrieving data from Twitter
In terms of his songwriting with Auld, Pitts denotes the following as musical influences: Grimes, Kate Bush, R.E.M., Tom Waits, The National, The Pixies, Pavement, Radiohead, Arcade Fire, Interpol, Earl Sweatshirt and The Flaming Lips. “Something that also really interested me here was working with the structure of a song.”
“The overriding theme of this album is coming to terms with the person you are and realizing you are not quite the person you thought you were gonna grow up to be. Reflecting on that and trying to work out how to change,” says Thomas Pitts. “Mainstream Music is a celebration of all those people trying their best, but not being the best. The ones that have a lot to improve upon, but are aware of it. It is a celebration of sadness, friends, and family”.
“Auld’s embracing of artists that tout a unique sound without gravitating away from captivating melodies and aesthetics rings true in his own project… meshes yearning vocals with a variety of synths and guitar work. This is a very fine piece of songwriting and production from the promising Auld”
– Obscure Sound
“Auld brings a fresh sense combining modern pop-rock and electronica with sweeping elements of 80s romantics like Spandau Ballet and Ultravox, and more modern parallels such as Arcade Fire”
– The Record Stache
“Incredibly diverse and unique”
– Born Music
“The music industry needs more artists like Auld right now”
– Music Musings and such