The first thing that brings me in with the new single from Koncept titled ‘Strong’ is the sultry intro and smooth beat. That is the first hook. The earnestness of the slightly gravely vocals that may have been recorded with a fever, was what brought me in. But the song is what it says it is: strength. ‘We gon’ be alright’ indeed.

About Koncept:
When Koncept uses the word “Strong”, he is talking both physical and mental. Being strong is having the energy to keep moving forward. It’s knowing when to do something, and also when to not. It’s the strength of being able to let someone or something go.

twitter25@koncept [rotatingtweets screen_name=’koncept’]

Know when to talk, and when to not say anything at all and just listen. It’s important to know how to fight, but also how to chill. Strong is finding patience, balance, and peace.

The song was recorded in Seoul, South Korea while Koncept was on tour.

Produced by Ray Hill.

The chill, but impactful vibe and lyrics dig into Koncept speaking that even while having success, laughs and fun, there are still challenges that we face along the way that we have to fight through. Some that aren’t always present on the outside. He lets us know to stay positive and “we gon’ be alright.”