Max Embers is premiering his new single titled ‘mccartney’ on Jammerzine, releasing tomorrow (July 2nd). Embers has already proven himself to the masses with his appearance on NBC’s Songland, now he is ready for the rest of the world. And what better song that a song like ‘mccartney’. Having already gotten the attention of the music elite, Max now shows his everyman and humble side within the inner workings of ‘mccartney’. I love it when an artist shows his/her appreciation and humbleness in their own work. It shows they are true people as well as consummate artists.
While Max’s obvious talent lay within his musicianship and singing, his root talent lies within his songwriting. He is as much a composer as he is a musician, and that is a rare thing in a music business filled with assembly line hits. What I’m saying is; when you listen to Max’s music you are listening to an artist whos music comes from the heart. And that heart is on his sleeve.
Max Embers, one of LA’s rising singer-songwriters, is releasing his third single off his upcoming idyllwild EP, “mccartney” on July 2. Just as the rest of his EP, Embers wrote “mccartney” while on a secluded getaway in Idyllwild, California. The solitude and serenity of the retreat continuously brought up existential questions in Embers’ mind.
“The magic of that place really permeated through the music I was creating at the time,” says Embers. “I felt like I was learning truths about myself and my life every day, with every word I was writing.” Questions about the connection between humans, the meaning of life, and Embers’ personal journeys pushed him to enlighten his sense of self-awareness. That growth allowed the artist to learn and adapt the healthiest behaviors and mindsets for himself, which resulted in lyrics with powerful roots. While on the retreat, he says he “unlocked a new level of confidence in the fact that it really is okay to just go with the flow, to listen to your heart and do what feels best for you.”
“mccartney” is themed around water and its ability to flow through the largest openings or tiniest creases. That characteristic translated into Embers’ own way of being – moving beyond his people-pleasing traits and welcoming in the strength to let life flow as it is intended to. The single is, in a way, a celebration of his growth. “Go up when I’m up, fall down when I’m down, never tried, was scared to see how wild it is when I just let it be,” Embers sweetly sings alongside a calming guitar. He emphasizes that the core of “mccartney” is the essential need to just be – exist next to life’s highs and lows, and continue cruising on his own path.
Honoring one of music’s great legends, Paul McCartney, Embers tributes him with the urge to “let it be” in the lyrics as he realizes McCartney had it right so many years ago. “I have been quite influenced by older classics like this one, and it felt right to acknowledge that some of the greatest writers of all time have pondered the same questions as me,” says Embers. This ideology came to the writer with a solid, profound feeling of confidence in its power to change his life forever. The flowering of insight comes to life in “mccartney” and serves as a reminder to Embers and listeners alike to melt into the curves of life and simply enjoy the ride.
Max Embers is an independent singer-songwriter based in Los Angeles, California. Born and raised in a small town in Germany, he won the internationally renowned music competition Jugend Musiziert shortly before graduating from High School. He went on to study at Berklee College of Music in Boston, one of the leading contemporary music institutions in the world, where he had the privilege of sharing the stage with multi-platinum selling artist Paula Cole and Emmy, Tony Award and Grammy Lifetime Achievement Award recipient, Harry Belafonte. Since moving to Los Angeles, Max has worked with major label artists like Noah Cyrus, Felix Sandman, Joji, Matoma, Colton Dixon and renowned writers such as Grammy Award winning writers A-Rod Lambert and Anita McCloud.
In 2019, Max was a finalist on the premiere of NBC’s Songland, performing his original song “Back Home” for Emmy, Grammy, Oscar and Tony Award winner John Legend and collaborating directly with three time Grammy Award-winning producer Ryan Tedder with whom he co-wrote his single “Lookin’ Up”. In the same year, he partnered up with the British label Frtyfve and the Movember foundation to release two records as part of the ‘Mo Sounds’ initiative. Max’s original music has garnered more than 5 million streams and his debut EP idyllwild is scheduled for summer 2021. Besides working as a songwriter with artists like Swedish Melodienfestivalen star Felix Sandman and Grammy nominee Noah Cyrus, his latest cuts include DJ features with Niiko x Swae, Bhaskar and Enkode, as well as the multi-language duet project “I Dare You” by American Idol winner and three time Grammy recipient Kelly Clarkson featuring the German pop-group Glasperlenspiel.
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