Neoma has today released her new single titled ‘Say You Love Me’, from her upcoming album ‘Hyperreal’, dropping April 29th via Soundbreaker Records.
Pop with a light industrial sound, ‘Say You Love Me’ starts by emulating the toxicity of a bad relationship with the chord progression setting the mood and the lyrics narrating the heart. Both beautiful in their own ways but, when married, provide the soundtrack to a bad relationship in the making. When music sets the mood, that mood stays in your mind.
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About ‘Say You Love Me’
Speaking about her inspiration behind this song, Neoma writes, “‘Say You Love Me’ to me is about getting constant reassurance from your partner while you’re in a relationship while acknowledging the fact that having this behavior is toxic. The song is about the fear of having a partner leave and the fear of attachment insecurity happening if your partner leaves. I need constant reassurance that my partner had to be there for me. But, it also explores the freedom of pursuing a nonmonogamous arrangement and the fears around the idea of living in an arrangement that isn’t accepted by most societies.” These themes are encapsulated by the lyrics “hard to find somebody for this modern love”, inspired by David Bowie’s song Modern Love. “I won’t tie up myself/but I won’t leave you alone” talks to Neoma’s fear of being stuck in a long term monogamous relationship while not wanting to detach permanently from her main partner.
HYPERREAL is the follow-up (and sequel) to Neoma’s 2019 LP, Real. Now based in Denver, CO, Neoma, originally from Cuenca, Ecuador, has perfected her blend of bilingual vocals, sharp pop songwriting, and more experimental electronic flourishes on this new album, which was influenced by the likes of Kate Bush, SOPHIE (Neoma uses her sample pack on HYPERREAL), ARCA, Donna Summer and SARAMALACARA. “Say You Love Me” follows lead single “Tears At Bae”, a shimmering disco-pop anthem that serves as a nice counterpoint to the moodiness of “Say You Love Me”.
Speaking on the upcoming album, Huiracocha writes: “HYPERREAL is the sequel to Real. It is more intense, very hyperpop influenced. The title is inspired by Lorde’s Buzzcut season hyperreal lyric: “Make-believe it’s hyperreal.” Virtual relationships feel very hyper realistic to me. Hyperreal is the dual digital-physical reality of maintaining relationships over the phone. Some things can be real, but not enough.”
Neoma has captivated music lovers all over the world with her dreamy yet energetic electro pop hits. In 2017, Neoma hit the top of the Ecuadorian charts with her infectious single “Real.” Since then, she’s played concerts to thousands of fans throughout the Americas.
In 2018, Neoma (Carla Huiracocha) relocated from Cuenca, Ecuador to Denver, Colorado, along with producer/bassist Danny Pauta of Nockah and Vondye, to focus on her music career. In June 2019, Neoma released “Young,” her first single as a resident of Denver.
Her debut album, Real, was released in November 2019. After the album release, Neoma teamed up with local Denver musicians to form a live band. Levi Double U took over drumming duties while Aaron Wey of Civil Engineer joined on guitar. Neoma embarked on her first tour of the United States in February 2020. “The Real Tour” brought her through venues on the West Coast. However, an appearance at SXSW and the Ecuadorian leg of the tour were cancelled due to the COVID situation.
In quarantine, Neoma started collaborating with artists from the Ecuadorian indie scene and musicians she met while out on “The Real Tour.” Neoma released a string of collaborative singles in 2020, including “Superstar” with La Madre Tirana and “Cuando Quieres Jugar Conmigo” with Lolabum.
Neoma once again hit the road in 2021, hitting the East Coast on the “FIXXION Tour.” She will be releasing her sophomore album, HYPERREAL, on April 29, 2022 via Soundbreaker Records.
Featured image by Juli Williams.