Rich Chambers has released his new single titled ‘Sorry Isn’t Good Enough’. Crossing over the genres of Rock, Country and Adult Contemporary, never to pigeon hole his music style Rich Chambers continues to redefine the retro rock vibe. A little vintage, a melodic time machine that encapsulates the rhythm and vocal prowess of Paul McCartney, Rick Springfield and John Cougar Mellencamp. The combination of Guitar and vocals are a nod back to the days when rock and roll mattered.
His new song ‘Sorry Isn’t Good Enough’, is taking a decidedly different path. This mid-tempo rock/country/adult contemporary song (yes, you read that correctly—this song crosses into all three of these musical genres) explores that age-old feeling of regret that we have all experienced at some point in our lives. This universal theme, combined with an infectious crossover melody and feel, makes Chambers’ “Sorry Isn’t Good Enough” a song with the power to resonate across multiple demographics.
The Inspiration behind the new song in Rich’s own words: ‘A few years back, I entered myself into a country music competition at a local Washington county fair. The winner of the county fair competition moved onto the state fair competition, which then led to a national competition that promised some big money and exposure for the winner. With such a carrot dangling at the end of this road, I figured I would throw my name into the local county competition and see if I could make any headway. The only problem is at that point in my career, I had only ever written and performed rock songs. I needed something from the country. So, I decided, on a sunny afternoon a week before the competition, to sit down and write a country song.’
‘My first few attempts at writing country, unfortunately, were just a little lacking. My pickup truck had broken down, my girl had left me, and my dog had died. Yep, I was writing pretty much the stereotypical, cookie-cutter boring country song. I then decided to take an approach that quickly turned things around. What if my “hurtin’” country song never actually talks about what happened to cause all the hurt? What if I set up the ultimate hurt and regret, but never say what got me there? This approach made a lot of sense to me. If I could write a song that allowed the listener to put their own unique hurts and regrets into the story, then I will have a song with the potential to resonate with everyone, regardless of age or demographic. Fuelled by this inspiration, I then sat down with my guitar and wrote “Sorry Isn’t Good Enough” in less than 30 minutes, which is beyond fast for me.’
A great by-product of wanting to write a song with a universal theme that resonates across demographics is that I ultimately wrote a song that also crosses over into multiple genres. “Sorry Isn’t Good Enough” is as much country, as it is rock, as it is adult contemporary, which is something I am particularly proud of.
‘Okay, I still have to finish the story because it does have kind of an “entertaining” ending to it. With “Sorry Isn’t Good Enough” ready and my guitar in hand, I walked onto the stage of the local country fair music competition that Saturday afternoon, plugged in my acoustic guitar, and strolled up to the mic ready to sing my song. Just as I was about to hit my first chord, a little boy sitting in the front row had his balloon suddenly pop, and hell, it was surprisingly loud. Not sure what the heck was in that balloon? The place suddenly went silent, for maybe half a second …. and then the little boy’s wailing began, and holy heck, did this little guy have a set of lungs! I stepped back from the mic and took a moment before stepping forward and breaking into the song.’
‘Somehow, I was able to recover from such a non-auspicious introduction and pulled off a pretty darn good performance. At the end of the competition, standing on the stage with all the other performers awaiting the judges’ decision, I was feeling pretty good. I had a chance. The MC smiled and thanked all of us and then read off the placements and the winner. Unfortunately, I didn’t win. I placed 5th. I guess 5th wasn’t so bad, although I often try to forget that there were only five performers in the competition that afternoon. To this day, I still blame it on that damn balloon… hell, I’d rather tell a story about a balloon popping than my ego popping!’
Coming on the heels of his successful and socially charged rocker, “I’m So Tired,” Rich Chambers’ follow-up release, “Sorry Isn’t Good Enough,” is taking a decidedly different path. This mid-tempo rock/country/adult contemporary song (yes, you read that correctly—this song crosses into all three of these musical genres) explores that age-old feeling of regret that we have all experienced at some point in our lives. This universal theme, combined with an infectious crossover melody and feel, makes Chambers’ “Sorry Isn’t Good Enough” a song with the power to resonate across multiple demographics.
“While writing the song, I really wanted to touch into that extreme remorse that comes with a love lost, or should I say sabotaged, because of our own actions,” says Chambers. “I think it is a situation we have all, unfortunately, put ourselves in at some point in our lives. I also knew that to truly make such a universal theme work, I had to do two things: 1, I had to never mention in the song what the singer does to cause such regret, which allows every listener to fill in his or her own blanks to complete their own story, and 2, I needed to come up with a memorable melody and arrangement that crosses over musical genres, and maybe even breaks them, to create a song that all can truly relate to in some way shape or form.”
Born and raised in Vancouver, Canada, Chambers picked up the guitar at age 10 and wrote his first song at the age of 14. With multiple influences that range from Buddy Holly, the Beatles, Johnny Cash, to Green Day, and countless others, Chambers has released five full albums and achieved significant success worldwide with his music, including his standout 2020 ‘Santa’s Rockin’ Band’ Christmas album. Rich Chambers may be considered an independent artist at the moment, but if he keeps releasing songs like “Sorry Isn’t Good Enough,” he won’t be staying independent for long.
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