With a boisterous execution in musicianship, System Corporation gives an energetic feel to the #indie scene with their new track titled “Apathy Is Easy”. The song is a sonic landscape of textural sounds and musical attitude coming through the speakers in a way that gives a rebellious clarity just short of relevant distortion. ‘Apathy Is Easy’ walks that fine line and manages to stay on the fence. This is imagination set to music.

'Apathy Is Easy' cover.
‘Apathy Is Easy’ cover.

About System Corporation
New Zealand rock outfit System Corporation has announced their new maxi-single ‘Apathy is Easy’, following up their widely acclaimed debut single ‘Dismal Universal Hiss’. Here they give us a second taste of what is to come on their anticipated debut album ‘Fiction Dept.’, expected in late 2018. System Corporation are Scott Newth, Kent Newth, Ben Cole, Phil Somervell and Andrew Newth

System Corporation began in 2011, based on a conversation between Phil Somervell (The Datsuns) and their long-standing engineer Scott Newth about swapping demos. The two were sharing a flat in Stockholm while The Datsuns were working on their fifth album ‘Death Rattle Boogie’. The two were eventually joined by Datsuns’ bandmate Ben Cole (also in The Joint Chiefs) on drums, and Andrew and Kent Newth (Rumpus Room).

The new single was inspired by poor voter turnouts at elections around the globe. “This touches on how political leaders try to sway you one way or another. But the idea that Apathy Is Easy stems from the growing number of people who don’t vote, as they don’t feel they can make a difference, or none of the leaders speak to them or for them, or they just don’t understand politics and so do not participate,” says Scott Newth.

“The chorus “Apathy is easy, Our numbers are growing, All we have to do is sit and wait” sums up the futility of the situation. That the apathetic have the numbers to make a change, but just don’t due to their own apathy. It’s a catch 22.”

Influenced by Sonic Youth, The Clash, The Rolling Stones, John Dwyer (Thee Oh Sees), Ty Segall, The Stone Roses, and New Zealand’s The Subliminals, they also take particular inspiration from music that is “beautifully calculated”, as well as music that is, on the contrary, “beautifully uncontrolled”.

While most of the band’s production work happens in Hamilton, they hail from Thames (Phil), Hamilton (Andrew, Scott, and Kent) and Wellington (Ben).

The name System Corporation is a translation of Systembolaget, a state-owned liquor store chain in Sweden. The band was inspired by the fact that, through Systembolaget, the government is able to effectively control alcohol sales and identify problem areas in order to divert profits back into social services. System Corporation is an ironically corporate name for an organization promoting a very socialist ethos.

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“The original idea was inspired from a complete obsession with the band Pond from Perth. The way they can start a song somewhere; start a groove or a melody, and have it turn you around; twist your neck muscles toward the speakers where the sound is coming from and then finish it up somewhere completely unexpected, taking you along for a ride,” recalls Phil Somervell.

“I started writing and recording a lot of music with the idea that there could be songs within songs, that you’d have to listen to a bit to get to the good stuff, or that may be different ideas could merge together and be seamless with each other no matter what or how weird the transition.”

The new single is accompanied by a radio edit and the Apathetic Remix by Southern Tribe, the solo project of Andrew Newth dedicated to sonic explorations of atmospheric downbeat and ambient territory.

‘Apathy is Easy’ will be available via most online music stores and streaming platforms, but can already be pre-ordered through System Corporation’s Bandcamp. System Corporation performs at Hamilton’s Future City Festival 2018 on the March 9-10, 2018 weekend.

“Powerful… an adrenaline rush comes to the fore once the vocals finally kick in. lends the opportunity for the band to shine
– Big Takeover Magazine

“Sonically bathed in decadent suaveness and presented in full-blown beat glory with foot-stomping drums and droning guitars… solidly on the #indie map with a promising and bright forecast into the future of music. Bravo!”
– Jammerzine

“Rocks with a ferocity & innovation from a powerhouse of talents… one of the world’s most exciting acts”
– Impose Magazine

“Has some punch and strong vocals. This is actually about something… muscular and enjoyable”
– With Guitars

“The wait was well worth it: rock like The Vines, great similarity to Anni Zero and that particular touch that only a band from Oceania could have”
– Kalporz