Diamond Shake (aka Matthew Hitchens) delivers a stunning and stellar video and track in the form of his new song titled ‘Let it Die’. With gorgeous animation by the mega-talented Dominique Bloink, the video gives an artistic visual representation to the message within ‘Let it Die’. The song is a soundtrack to that moment when you need to let things go because of that helpless feeling of not being able to go on the way you are. We all feel like this, so ‘Let it Die’ is something we can all relate to lyrically. But, the music adds that magic to the message in such a beautiful way that we not only relate, but we embrace that message.
Tomorrow we have an exclusive interview with Matthew about ‘Let it Die’ (both the video and the song) as well as his beginnings and the process of making the album that includes ‘Let it Die’ titled ‘From Method to Madness’.
“The first half of the song took a long time to write… I must have written 15-20 different versions, but the change in the second half took maybe an hour to write,” Hitchens says about the single. “The song is about feeling helpless and not knowing where to turn, and ultimately not knowing how long you can continue like this.”
– Diamond Shake
As discussions on mental health, addiction, and immigration in America gain more prominent, nuanced coverage on cable news, Diamond Shake mastermind Matthew Hitchens has lived at the epicenter of those hot button issues for the past fifteen years.
Growing up in London and playing in bands through his teens, Hitchens moved to Los Angeles seven years ago to pursue a music career for himself. After a few failed projects, missed auditions, personal struggles, and a particularly bad visa experience, he decided to “stop relying on other people” and make the album that faces those demons head-on by himself.
“It’s all about my mental health problems like depression, anxiety, anger, low self-esteem, and addiction,” Hitchens says. “Each song is about a different one of those issues while also telling the story of making and releasing the album, ultimately ending in failure.”
Dour as that might seem, the resulting From Method to Madness (out November 15th) hits cinematic and ambitious heights in its heaviness. Lead single “Let It Die” opens the album with a psych-blues stomp, flowing out into a cinematic, string-laden outro.
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