The Shameless has today premiered their new video for the track titled ‘Ocean Eyes’. Beautifully shot to keep an intrepid pace with the song, ‘Ocean Eyes’ is a video with a scope and bravado that captures a cinematic flavor while retaining the meaning of the song at hand. The strong point that I immediately gravitated towards was the pacing of the video itself.
The music deserves to have the video enhance the music, and all too often it is the other way around. With the video for ‘Ocean Eyes’, we get the reverse. We get a video that skips to the beat and follows the hook while enhancing the overall emotion of the song with every frame matched to every beat and vocal inflection seamlessly styled within the song itself. This is the perfect marriage of sound and visual.
Ocean Eyes is the third song from The Shameless new album “Love Condemnation” (September 2021) undergoing the video treatment. It’s one of the most intense and inspired songs from the full-lenght, drenched in exotic fantasies and melancolic reminiscences. The sound is akin to the likes of Madrugada and Echo & the Bunnymen. The lyrics reflect about the meaning of break-ups, and about the emotional turmoil that follows.
It’s so hard to get free when one has been lost into a pair of ocean eyes!
The video was directed by Alessandro La Cognata, in the remote and dramatic location of a rock overlooking the sea in the very south east of Sicily, and features a special appearance by the professional pole dancer Alice Di Stefano.
Blood red, baroque, luxurious, a charming spell, so it’s the sound of The Shameless, born in October 2016 in Ragusa, deep South of Sicily.
In spite of their Mediterranean origin, their sound is akin to the elegance of Jack, Tindersticks, Gallon Drunk, not forgetting Nick Cave’s ballads, with lush orchestration and a neat songwriting, kidnapping the audience into a world of burning candles, black velvet, piano’s dissonant chords.
The five members musical background ranges from No Wave to Shoegaze, and all of them had previous experiences with other bands, like Charme and Crackers. This graces The Shameless with a distinctive balance between the chamber pop élan and darkwave composure.
“Blossoms”, The Shameless’ first album, was released in May 2018, receiving positive feedback from Italian press and radio.
The singles Shower Your Love and Wonderful Times, released in Spring 2021, received airplay from independent radio stations worldwide and international coverage.
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