The Swagger returns with a vengeance in the form of their new video titled ‘Chin Up Boy’. The new single drops on October 18th. In the meantime, we get this slick and wonderful video that tells the story of a young boy taking that journey into manhood and dealing with the trials of life. The video is produced with the looks of a million dollars and perfectly encapsulates the meaning of the lyrics while keeping to the beat.
The song is one of those late summer slow anthems with a powerful hook and chord progression that defines the swagger of The Swagger and shows the world that they are here to stay. Brilliant music for the masses.
About The Swagger
We are The Swagger – an original 4 piece British rock band from Hornsey, North London UK formed in March 2011. The band consists of two brothers Lee Stevens (Lead Vocals, Rhythm Guitar), Paul Stevens (Lead Guitar, Backing Vocals), originally playing small London pubs and clubs as The Mad Hatters UK, The Swagger was born in 2011.
With influences including The Beatles, The Kinks, The Who, Oasis, Ocean Colour Scene, and Stereophonics, The Swagger’s music is modern acoustic pop-rock with a catchy yet gritty aesthetic, combining melodic 60’s style harmonies and classic 90’s Britpop indie-alternative.
The band recently took a year out to re-group and are now back with a bang with their brand new single ‘Chin Up Boy’ released on the 18th October 2019 recorded at Ghost Town studios in North London with Producer Oliver McKiernan of (Echobelly) also The Swagger filming a very eye-catching video about bullying for the single Directed by Mat Green of MHG Music Videos which has got people talking.
The Swagger also recently toured with Cromm Fallon & The P200 around the West Coast of America playing shows in Las Vegas, Los Angeles, Long Beach California, San Diego & Oceanside California which was a real success who gained a following in the States and received positive acclaim.
Previous single ‘Heart ‘N’ Soul’ which was released as a FREE Digital Download via Bandcamp in 2016 received rave reviews/press from around the globe – Ahead of this the band previewed their new video which features a surprising storyline and unexpected ending, cloaked in dark humor – a clever road trip with a twist, showing they have a true sense of irony. The Swagger recently played a SOLD OUT show in London @ The 02 Academy Islington for their single launch and have also given away a FREE download of brand new demo penned “Want It All” which has already got people talking.
Both singles recorded at Far Heath Studios in Northamptonshire UK, produced by The Swagger & Mike Bennett (Ian Brown, Neville Staple, Doctor & The Medics) and engineered, mixed & mastered by Angus Wallace (Wishbone Ash, Spiritualized, The Fall).
The Swagger debut EP was made up of four original tracks penned ‘She Gonna Blow My Mind’, ‘Stoned’, ‘Keep On Fighting’ & ‘Ride’ which caused quite a stir during their live performances and have captured peoples attention. Their eponymous debut EP self-released via Bandcamp limited edition of 100 CD each hand-numbered on July 22nd (2016), , recorded at the famous Konk studios owned by Ray & Dave Davies of The Kinks in North London and was produced by Graham Bonnar (Swervedriver / The Brian Jonestown Massacre), engineered by Josh Green (Madness, Robbie Williams, Franz Ferdinand) and was mixed & mastered by Pat Collier (The Vibrators) at Perry Vale Studios, South London.
In talks about a possible comeback show later on in the year and maybe even a new single release - keep you all posted!😀 pic.twitter.com/tPA88wGYNY
The band originally recorded their first demos at Tigersonic Studios (Holloway, North London) in late 2015 with co-producer Felix Macintosh, and pretty soon found their way to Konk Studios in Hornsey, North London with Producer Graham Bonnar and guitar tech Brendan Quinn (Divisionists) who also helped shape their sound.
“I saw The Swagger in a local bar near Turnpike Lane. They came on and blew my head off. Live they have the same energy as the early punk bands,” explains Graham Bonnar. “Lee has written over a hundred songs and they all could be singles, so I offered to produce their debut EP. We got Pat Collier from The Vibrator’s fame to mix. Pat did a stellar job. We go way back as he also did Swervedriver’s first single “Son of Mustang Ford. I also brought in Brendan Quinn of Divisionist, who I played some shows with last year in Europe with Rosco and Pete Bassman from Spacemen 3”.
The band has supported Creation Records’ Hurricane #1, arranged through supporter Alan McGee, as well as Slydigs and Trampolene in addition to headlining The Cavern Club in Liverpool for the IPO Festival 2017, also headlining Bannerman’s Bar in Edinburgh and receiving positive acclaim by John Power (Cast/The La’s) at Brixton Jamm, London in 2014.